中国旅游景区管理模式研究 英文版pdf电子书版本下载

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Chapter One Introduction 1

Chapter Two Fundamental Theories of Resource Economy and Experience Economy 13

Section One Resource Economy:Sustainability Outlook 13

Section Two Experience Economy:Tourism Experience Theory 19

Section Three The Evolution Theory of Tourist Attractions 33

Chapter Three General Rules Regarding the Growth of Chinese Tourist Attractions 41

Section One A Common Feature of the Current Successful Modes—Co-existence of Multi Sectors 41

Section Two Symbiosis Helping Form Compact Communities of Tourist Attractions 51

Section Three Key Elements for a Successful Tourism Scenic Spot 57

Section Four New Orientation of Competition:the Competition Between Natural Environment and Social Environment 68

Chapter Four Heritage Management Model—The Preservation and Development of Placeality 76

Section One Tenet of Heritage Tourist Attractions 76

Section Two Placeality—Core of Heritage Tourist Attractions Management 78

Section Three The Three Principles of Maintaining Placeality:Diversity,Integrity and Authenticity 89

Section Four Comprehensive Techniques and Measures of Maintaining Placeality 116

Section Five Placeality Interpretation and Exhibition:Developing and Interpreting 122

Section Six Direction of Placeability Transformation 135

Chapter Five Theater and Stage Model—Flow Experience 141

Section One A Desire Model of"Four-two-three" 141

Section Two Tourist Attractions as Funstribe:I Show,Therefore I Am 145

Section Three Design Principles of Experience Tourism 157

Section Four The Allocation of Refreshing Activity:Extreme Sports as an Example 160

Section Five Some Cases of Experience Design in Tourist Attractions 165

Chapter Six Standardization Management—Green,Classification and Demonstration Management 180

Section One Ecolabel Management 180

Section Two Classified Management—AAAA Scenic Resort Standards 202

Section Three Demonstration Management 210

Chapter Seven Management System Reform 222

Section One Review of the Existing Management System 222

Section Two Challenges Faced by Existing Management Systems 247

Section Three The Cause of the Trouble with Heritage-based Landscapes—Incorrect Power Centralization and Decentralization 265

Section Four Review on the Alternative Project 272

Section Five Proposals on Management Reform of Heritage Resorts—the Theory of"Centralization and Decentralization" 276