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Unit One Introduction and Greeting 1

Part One Listening＆Speaking 1

Ⅰ．Listening Tasks 1

Ⅱ．Speaking Tasks 3

Part Two Text：Introduction and Greeting in Business 5

New Words＆Expressions 6

Exercises 8

Unit Two Job Interview 12

Part One Listening＆Speaking 12

Ⅰ．Listening Tasks 12

Ⅱ．Speaking Tasks 15

Part Two Text：Interview Preparation 16

New Words＆Expressions 17

Notes 19

Exercises 19

Unit Three Business Telephone Manners 23

Part One Listening＆Speaking 23

Ⅰ．Listening Tasks 23

Ⅱ．Speaking Tasks 24

Part Two Text：Business Telephone Manners 26

New Words＆Expressions 28

Exercises 29

Unit Four Entertainment 33

Part One Listening＆Speaking 33

Ⅰ．Listening Tasks 33

Ⅱ．Speaking Tasks 35

Part Two Text：Entertaining Business Guests at Home 36

New Words＆Expressions 38

Notes 41

Exercises 41

Unit Five Company 46

Part One Listening＆Speaking 46

Ⅰ．Listening Tasks 47

Ⅱ．Speaking Tasks 49

Part Two Text：The Largest Fast Food Service Company 50

New Words＆Expressions 52

Note 53

Exercises 54

Unit Six Marketing 58

Part One Listening＆Speaking 58

Ⅰ．Listening Tasks 59

Ⅱ．Speaking Tasks 60

Part Two Text：The Role of Marketing＆Marketing Mix 60

New Words＆Expressions 62

Notes 64

Exercises 64

Unit Seven Products 68

Part One Listening＆Speaking 68

Ⅰ．Listening Tasks 69

Ⅱ．Speaking Tasks 70

Part Two Text：Consumer Products＆Industrial Products 71

New Words＆Expressions 73

Notes 75

Exercises 76

Unit Eight Pricing 80

Part One Listening＆Speaking 80

Ⅰ．Listening Tasks 80

Ⅱ．Speaking Tasks 81

Part Two Text：Pricing Objectives＆Terms Used to Describe Price 81

New Words＆Expressions 83

Notes 84

Exercises 85

Unit Nine Retailing＆Wholesaling 89

Part One Listening＆Speaking 89

Ⅰ．Listening Tasks 89

Ⅱ．Speaking Tasks 91

Part Two Text：Retailing＆Wholesaling 91

New Words＆Expressions 94

Notes 96

Exercises 97

Unit Ten Advertising 101

Part One Listening＆Speaking 101

Ⅰ．Listening Tasks 102

Ⅱ．Speaking Tasks 102

Part Two Text：History＆Roles of Advertising 103

New Words ＆Expressions 105

Notes 107

Exercises 108

Appendix Ⅰ Vocabulary and Expressions 112

Appendix Ⅱ Reference Answers to the Exercises 134

Appendix Ⅲ Tapescripts 152

References 169