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前言 1

Preface 3

Chapter 1 Introduction 5

1.1 The Development of Western Stylistics 5

1.1.1 Formalistic Stylistics 8

1.1.2 Functional Stylistics 8

1.1.3 Cognitive Stylistics 9

1.1.4 Pragmatic Stylistics 9

1.1.5 Discourse Stylistics 9

1.1.6 Linguistic Stylistics 9

1.1.7 Literary Linguistics 10

1.1.8 Social Historical and Social Cultural Stylistics 10

1.2 Main Concepts Relating to Modern Stylistics 11

1.2.1 Stylistics 11

1.2.2 Language 11

1.2.3 Aspects of the Speech Events 12

1.2.4 Language Varieties and Functions 13

1.2.5 Difference between Discourse and Text 14

1.2.6 Register 15

1.2.7 Genre 16

1.2.8 Style 16

1.2.9 Functional Style 20

1.2.10 The Representative Form of Stylistic Features 20

Chapter 2 Functional Stylistic Approach to Business English 30

2.1 Contextual Analysis of Business English 30

2.2 Semantic Analysis of Business English 32

2.2.1 Generic Structure 32

2.2.2 Cohesion 39

2.2.3 A Case Study of the Cohesive Ties in a Business Public Relation Letter 51

2.3 Lexicogrammatical Analysis of Business English 55

2.3.1 Thematic Structure 55

2.3.2 Mood Structure 68

2.3.3 Modality 73

2.3.4 Transitivity Structure 92

Chapter 3 Pragmatic Stylistic Approach to Business English 104

3.1 Politeness Principles Applied to Business English 105

3.1.1 Leech's Politeness Principle 105

3.1.2 Brown and Levinson's Face-Saving Theory 107

3.1.3 Politeness Principles Revealed in English Business Correspondence 109

3.1.4 Politeness Strategies Applied to English Business Negotiation 118

3.2 Speech Act Theory Applied to Business Correspondence 126

3.2.1 Notion of Speech Act Theory 126

3.2.2 Performatives 126

3.2.3 Locutions,Perlocutions and Illocutions 127

3.2.4 Indirect Speech Acts 129

3.2.5 The Relations between Sentence Types and Illocutionary Acts 130

3.2.6 The Stylistic Colors of Speech Act 130

3.2.7 Speech Act and Text 131

3.2.8 A Case Study of the Speech Acts Represented in International Business Correspondence 132

3.3 Cooperative Theories Applied to Business English 136

3.3.1 Conversational Implicature 136

3.3.2 Cooperative Principle 137

3.3.3 Application of the Cooperative Principle to Business Correspondence 138

Chapter 4 Cognitive Stylistic Approach to Business English 150

4.1 Definition of Conceptual Metaphor 151

4.1.1 The Cross-Domain Mapping 152

4.1.2 The Experiential Hypothesis 154

4.2 Classification of Conceptual Metaphor 154

4.2.1 Orientational Metaphor 154

4.2.2 Ontological Metaphor 155

4.2.3 Structural Metaphor 156

4.3 CulturalInfluences on Metaphor 158

4.4 Study of Metaphors in Economic Discourse 159

4.4.1 Economists' Views 159

4.4.2 Applied Linguists' Views 160

4.5 A Case Study of Organism Metaphor in English Business Discourse 161

4.5.1 Economy-as-Person Metaphors 161

4.5.2 Economy-as-Animal Metaphors 166

4.5.3 Economy-as-Plant Metaphors 167

4.5.4 Summary 168

Chapter 5 Critical Discou rse Analytical Approach to Business English 169

5.1 Different Definitions of Critical Discou rse Analysis(CDA) 169

5.2 Discourse ＆ Ideology 170

5.3 Eight Key Principles of CDA 172

5.4 Fairclough's Three-Dimensional Model 173

5.5 A Case Study of the"Prominent"and"Concealing"Functions of Conceptual Metaphor in Advertisements 175

5.5.1 Metaphors in Advertisements 176

5.5.2 Conceptual Metaphors from the Perspective of CDA 178

5.6 A Case Study of the Gender Roles Revealed in the Transitivity Choice of a Commodity Advertisement 183

5.6.1 Gender 183

5.6.2 Androgyny 185

5.6.3 Transitivity Choice 185

5.6.4 Analysis of the Data 187

Chapter 6 Ecocritical Discourse Analytical Approach to Business English 193

6.1 Deep Ecology 194

6.1.1 Two Norms 194

6.1.2 Eight Principles 196

6.2 Attitude System 197

6.2.1 Affect 199

6.2.2 Judgment 199

6.2.3 Appreciation 201

6.3 A Case Study of the Deep Ecological Consciousness Encoded in English Eco-hotel Profiles 203

6.3.1 Description of Linguistic Features in Terms of Transitivity and Attitude 203

6.3.2 Interpretation of the Deep Ecological Consciousness 211

6.3.3 Explanation of the Social Contexts 214

6.3.4 Summary 215

References 218

Appendix 226