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Part One 2

Unit 1　What Is Accounting 2

Unit 2　Function of Money—Medium of Exchange 9

Unit 3　Marketing 16

Unit 4 International Trade 23

Unit 5　Electronic Commerce 30

Unit 6　What Is Law? 37

Unit 7　Who Are Managers and Where Do They Work? 44

Unit 8 Accounting Elements 52

Unit 9 What Is Logistics? 59

Unit 10 Bank Services 66

Part Two 74

Unit 1 Making Money Online 74

Unit 2 General Procedures of Export and Import Transaction 81

Unit 3 Accounting Cycle 88

Unit 4 Intellectual Property 96

Unit 5 Maritime Law 103

Unit 6 What Are the Four Functions of Management? 110

Unit 7 Advertising and Promotion 118

Unit 8 Function of Financial Markets 125

Unit 9 Discount Policy 132

Unit 10 Balance Sheet 139

Part Three 148

Unit 1 Barriers to International Trade 148

Unit 2 Legal Forms and Traditional Structures of U.S.Business Organizations 155

Unit 3 Property Law 162

Unit 4 Income Statement 169

Unit 5 Internet 176

Unit 6 Commercial Banks'Credit Creation 184

Unit 7 Tax Law 191

Unit 8 Communication and the Organization 198

Unit 9 Multimedia 206

Unit 10 Foreign Exchange Rate 214

Part Four 222

Unit 1 Globalization 222

Unit 2 The Four P's of Marketing 230

Unit 3 Build a Website 238

Unit 4 Marriage and Family Relations 246

Unit 5 Responsibility Accounting 254

Unit 6 The Constitution of the United States of America 262

Unit 7 Management Levels and Skills 271

Unit 8 The Nature of Human Resource Management 280

Unit 9 Introduction to Cost and Management Accounting 288

Unit 10 The International Monetary Fund 296

词汇总表 304

主要参考书目 323