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Lesson One The Principies of Effective Business Communication 1

1．Express ideas clearly 1

2．Keep the message concise 2

3．Adopt a reader-focused approach 2

4．Get the right tone and style 3

5．Have a good command of English 5

6．Have a good command of business knowledge 5

New Words and Phrases 6

Notes 8

Exercises 8

Lesson Two Selection of Media 13

1．Introduction 13

2．Communication media 13

3．Communication etiquette 15

4．Considerations in media selection 17

Abbreviation for Internet Communication 18

Smiley for Internet Communication 19

New Words and Phrases 19

Notes 20

Exercises 22

Lesson Three The Parts and Formats of Business Correspondence(Ⅰ) 25

1．Introduction 25

2．Structure of business letters 25

3．Format of business letters 30

4．Example letters 32

5．Format of envelopes 34

New Words and Phrases 37

Notes 37

Exercises 38

Lesson Four The Parts and Formats of Business Correspondence(Ⅱ) 41

1．Interoffice memorandum 41

2．Fax 43

3．E-mail 44

4．Website 46

New Words and Phrases 48

Notes 48

Exercises 50

Lesson Five Résumé 52

1．Introduction 52

2．Writing strategy 52

3．Communication for results 53

4．Formats and examples of a résumé 54

5．Telephone conversation for interview announcement 60

New Words and Phrases 61

Notes 62

Useful Expressions 63

Exercises 65

Lesson Six Application Letter 68

1．Introduction 68

2．Writing strategy 68

3．Communication for results 69

4．Example letters 70

5．Telephone conversation 73

New Words and Phrases 74

Notes 74

Useful Expressions 75

Exercises 76

Lesson Seven Establishing Business Relations 81

1．Introduction 81

2．Writing strategy 81

3．Communication for results 82

4．Example letters 82

5．Telephone conversation 88

New Words and Phrases 88

Notes 89

Useful Expressions 90

Exercises 90

Lesson Eight Status Inquiry 95

1．Introduction 95

2．Writing strategy 96

3．Communication for results 96

4．Example letters 96

5．Telephone conversation 101

New Words and Phrases 102

Notes 103

Useful Expressions 104

Exercises 105

Lesson Nine Product Inquiry and Reply 109

1．Introduction 109

2．Writing strategy 109

3．Communication for results 110

4．Example letters 110

5．Telephone conversation 116

New Words and Phrases 116

Notes 117

Useful Expressions 118

Exercises 119

Lesson Ten Offer,Counter-Offer and Order 123

1．Introduction 123

2．Writing strategy 123

3．Communication for results 124

4．Example letters 124

5．Telephone conversation 128

New Words and Phrases 128

Notes 128

Useful Expressions 130

Exercises 130

Lesson Eleven Payment Terms 134

1．Introduction 134

2．Writing strategy 135

3．Communication for results 136

4．Example letters 136

5．Telephone conversation 139

New Words and Phrases 140

Notes 141

Useful Expressions 143

Exercises 144

Lesson Twelve Payment by Letter of Credit 147

Part Ⅰ Urging Establishment of L/C 147

1．Introduction 147

2．Writing strategy 147

3．Communication for results 147

4．Example letters 148

New Words and Phrases 149

Notes 149

Useful Expressions 151

Part Ⅱ Amendment of Letter of Credit 151

1．Introduction 151

2．Writing strategy 152

3．Communication for results 152

4．Example letters 152

New Words and Phrases 154

Notes 155

Useful Expressions 156

Part Ⅲ Extension of Letter of Credit 156

1．Introduction 156

2．Writing strategy 156

3．Communication for results 157

4．Example letters 157

5．Telephone conversation 158

New Words and Phrases 159

Notes 160

Useful Expressions 160

Exercises 160

Lesson Thirteen Packing and Shipping Mark 164

1．Introduction 164

2．Communication for results 165

3．Example letters 165

4．Telephone conversation 169

New Words and Phrases 170

Notes 170

Useful Expressions 172

Exercises 172

Lesson Fourteen Shipment 175

1．Introduction 175

2．Writing strategy 175

3．Communication for results 176

4．Example letters 176

5．Telephone conversation 180

New Words and Phrases 180

Notes 181

Useful Expressions 182

Exercises 182

Lesson Fifteen Insurance 185

1．Introduction 185

2．Writing strategy 186

3．Communication for results 186

4．Example letters 186

5．Telephone conversation 189

New Words and Phrases 190

Notes 191

Useful Expressions 192

Exercises 193

Lesson Sixteen Complaints and Claims 195

1．Introduction 195

2．Writing strategy 195

3．Communication for results 196

4．Example letters 196

5．Telephone conversation 199

New Words and Phrases 199

Notes 200

Useful Expressions 201

Exercises 202

Lesson Seventeen Adjustment to Claims 205

1．Introduction 205

2．Writing strategy 205

3．Communication for results 206

4．Example letters 206

5．Telephone conversation 209

New Words and Phrases 209

Notes 210

Useful Expressions 211

Exercises 211

Lesson Eighteen Sales Promotion 215

1．Introduction 215

2．Writing strategy 215

3．Communication for results 217

4．Example letters 217

5．Telephone conversation 222

New Words and Phrases 223

Notes 223

Useful Expreeions 224

Exercises 225

Lesson Nineteen Business Report 229

1．Introduction 229

2．Writing strategy 229

3．Communication for results 230

4．Example reports 230

New Words and Phrases 234

Notes 234

Useful Expressions 235

Exercises 235

Lesson Twenty Business Contracts and Agreements 237

1．Introduction 237

2．Writing strategy 238

3．Communication for results 239

4．Example contracts 239

New Words and Phrases 246

Notes 246

Useful Expressions 248

Exercises 249

Key to the Exercises 251

Reference 273