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Unit 1 Global Trade 1

Text A Global Trade：The Road to Ruin 2

Text B After Six Years,the Global Trade Talks Are Just That：Talk 7

Supplementary Reading No End of Free Trade 12

Test Yourself 16

Unit 2 Tourism Today 22

Text A The Tour of Duty 23

Text B Eco-Friendly Resorts：Into the Woods 28

Supplementary Reading Much Greater Paris 33

Test Yourself 37

Unit 3 Digital Marketing 43

Text A When Digital Marketing Campaigns Actually Work 44

Text B Digital Marketing—What Does It Really Mean?Insights from Nine Brand Digital Marketers 48

Supplementary Reading Adidas：Another Winner at the World Cup? 53

Test Yourself 56

Unit 4 TV Ads and Web Ads 59

Text A Corny Ads,Nice Revenue 60

Text B What Works in Online Video Advertising? 65

Supplementary Reading This Is Your Brain on Advertising 70

Test Yourself 73

Unit 5 International Transportation 79

Text A International Air Transportation 80

Text B Shipping 85

Supplementary Reading A Section from Logistics and Fulfillment for E-Business 90

Test Yourself 92

Unit 6 Telecommunications 99

Text A Last Call：Can Nokia Compete with Apple and Android? 100

Text B How Fast Will Your Internet Be in 2020？ 105

Supplementary Reading How Cloud Computing Will Change Business 110

Test Yourself 113

Unit 7 Intellectual Property Protection 119

Text A Intellectual Property Law and Employees 120

Text B Smartphones Are the Latest Patent Battleground 125

Supplementary Reading Copycats vs.Copyrights 130

Test Yourself 133

Unit 8 Real Estate 137

Text A Ten Tips for Getting a Fair Price on Your Home 138

Text B Should I Buy a House for My Child at College? 143

Supplementary Reading Property Co-Ownership 147

Test Yourself 151

Unit 9 Multinational Companies 155

Text A Motivations to Go Abroad 156

Text B Culture and International Business 160

Supplementary Reading The Benefits of Multinational Companies 165

Test Yourself 167

Unit 10 Banking 171

Text A About Banking 172

Text B The Five Money Mistakes You Don't Know You're Making 177

Supplementary Reading Defend Your Data：Five Online Security Don'ts 182

Test Yourself 185

Unit 11 Foreign Direct Investment 188

Text A South-North FDI：Role Reversal 189

Text B Warren Buffett Invests like a Girl? 194

Supplementary Reading Big Oil Heads Back Home 198

Test Yourself 202

Unit 12 Accounting 207

Text A More Accounting Transparency May Distort Markets 208

Text B Flex Time Flourishes in Accounting Industry 213

Supplementary Reading How Do You Explain Radical Management（or Agile）to a CFO? 217

Test Yourself 221

Unit 13 Personal Finance 226

Text A Mind over Money 227

Text B Top Five Money Mistakes You Should Avoid in College 232

Supplementary Reading The Birth of Bretton Woods 237

Test Yourself 239

Unit 14 International Taxation 244

Text A Two Issues about the US International Taxation Policy 245

Text B As Dot-Coms Go Bust in the US,Bermuda Hosts a Little Boomlet 250

Supplementary Reading International Taxation：Large US Corporations and Federal Contractors with Subsidiaries in Jurisdictions Listed as Tax Havens or Financial Privacy Jurisdictions 255

Test Yourself 258