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Chapter 1 Internet＆E-Commerce 1

Part 1 Need to Know Everything's so Near and Smart 1

Part 2 Further Study E-Commerce-Business Models 9

Part 3 Super Links International E-Commerce Statistics 13

E-Commerce:A Promoting for the Transformation and Upgrading of Chinese Economy 17

Chapter 2 The Boom of E-Commerce 21

Part 1 Need to Know Online Site Goes after Chinese in US on 11/11 21

Part 2 Further Study Wanda Takes over E-Payment Company 99Bill 29

Part 3 Super Links Alipay Targets Retailers with New Services 32

Wal-Mart Makes Online Shopping Steps for Growth 34

Chapter 3 Online Shopping 36

Part 1 Need to Know Sales Report:2015 Thanksgiving Day,Black Friday,Cyber Monday 36

Part 2 Further Study Boom of Online Market 43

Part 3 Super Links Popular Black Friday and Cyber Monday Products Sold by Online Businesses 44

B2B E-Commerce Growing:Becoming More Like B2C 46

Chapter 4 Online Paying 50

Part 1 Need to Know Alipay Being Used by 100 Million to Access Public-Sector Transactions 50

Part 2 Further Study Alipay Study:Smartphones are Likely to Replace Wallets 55

Part 3 Super Links WeChat Turns to"App Accounts"for Success 57

China Sees Tremendous Growth in Mobile Payment Services 58

Chapter 5 The Safety 61

Part 1 Need to Know How to Shop Safely and Securely Online 61

Part 2 Further Study Say No Streaking to Ensure Online Payment Security 69

Part 3 Super Links E-Commerce-Security Systems 72

Online Shopping Scams 73

Chapter 6 Colorful Websites of Online Shops 76

Part 1 Need to Know Hot-Sellers on eBay Taking up Space in Your Home 76

Part 2 Further Study 5 Tips for Starting an E-Commerce Business 83

Part 3 Super Links Shoppers Turn to Small Online Retailers for Unique,Hard-to-Find Items 89

How do I Get More Traffic to My Website or Online Shops? 92

Chapter 7 The Delivery of E-Commerce 96

Part 1 Need to Know The Past Glory—the Case Study of kuaishubao.com 96

Part 2 Further Study Is Two-Hour Delivery the Future of E-Commerce?Canadian E-Tailer Gives It a Try 103

Part 3 Super Links The(Many)Benefits of Offering Free Shipping 106

Drop Shipping:5 Tactics of Successful Retailers 108

Chapter 8 Customer Service of E-Commerce 112

Part 1 Need to Know What Customers Expect in the E-Commerce Age 112

Part 2 Further Study Customer Service Best Practices:Making Social Media a Two-Way Conversation 118

Part 3 Super Links 7 Blogging Tips to Increase Online Sales 124

Impact of Reviews on Consumer Behavior 126

附录一 参考答案 129

附录二 电商常用专业术语释义 139