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Unit 1 Precursors in Management Theory 1

Text A:The Origin of Management 2

Exercises of Text A 10

Text B:Father of Modern Management Theory 15

Exercises of Text B 23

Text C:The Guru of the Gurus 26

Exercises of Text C 28

Unit 2 Significance of Management 31

Text A:What is Management? 32

Exercises of Text A 40

Text B:The Principles of Management 45

Exercises of Text B 52

Text C:The Strategic Management 54

Exercises of Text C 60

Unit 3 The First Function of Management 63

Text A:Planning 64

Exercises of Text A 72

Text B:Strategic Planning 77

Exercises of Text B 85

Text C:Strategy Formulation and Implementation 88

Exercises of Text C 91

Unit 4 Organizational Design and Culture 93

Text A:A Formal or Informal Organization 94

Exercises of Text A 104

Text B:Organizing 109

Exercises of Text B 118

Text C:Functions and Effects of Organizational Culture 120

Exercises of Text C 124

Unit 5 The Strategic Role of HRM 127

Text A:Staffing 128

Exercises of Text A 136

Text B:Strategic Human Resource Management 141

Exercises of Text B 151

Text C:Global Human Resource Management 154

Exercises of Text C 159

Unit 6 Leading and Directing 161

Text A:Leading 162

Exercises of Text A 171

Text B:Directing 176

Exercises of Text B 184

Text C:Authority and Power 186

Exercises of Text C 190

Unit 7 The Inportance of Management Control 193

Text A:Control 194

Exercises of Text A 203

Text B:Controlling Performance 208

Exercises of Text B 215

Text C:The Control Process 217

Exercises of Text C 222

Unit 8 Organizational Behavior and Managerial Challenges 223

Text A:Organizational Behavior 224

Exercises of Text A 235

Text B:The Key Role of Organizational Culture 239

Exercises of Text B 250

Text C:Maslow's Need Hierarchy 253

Exercises of Text C 257

Unit 9 The Benefits of a Strategic Approach to Managing 259

Text A:Strategic Management 260

Exercises of Text A 270

Text B:Developing a Strategic Vision 275

Exercises of Text B 285

Text C:Strategies for Competing in Globalizing Markets 287

Exercises of Text C 292

Unit 10 Global Marketing Management 295

Text A:Why Study Global Marketing? 296

Exercises of Text A 306

Text B:Definition of Global Marketing Management 311

Exercises of Text B 323

Text C:Global Marketing Strategies 325

Exercises of Text C 330