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Unit One The Theory of International Trade 1

Section 1 Enjoy the Story 1

Section 2 Build Your Oral Vocabulary 2

Section 3 Drill in Sentence Patterns 5

Section 4 Present Your Oral Skills 6

Section 5 Discuss around Your Desk 7

Section 6 Handle Business Special Terms 8

Unit Two World Trade Organization 10

Section 1 Enjoy the Story 10

Section 2 Build Your Oral Vocabulary 11

Section 3 Drill in Sentence Patterns 15

Section 4 Present Your Oral Skills 17

Section 5 Discuss around Your Desk 18

Section 6 Handle Business Special Terms 19

Unit Three Marketing 21

Section 1 Enjoy the Story 21

Section 2 Build Your Oral Vocabulary 22

Section 3 Drill in Sentence Patterns 25

Section 4 Present Your Oral Skills 27

Section 5 Discuss around Your Desk 28

Section 6 Handle Business Special Terms 29

Unit Four Marketing Mix 31

Section 1 Enjoy the Story 31

Section 2 Build Your Oral Vocabulary 32

Section 3 Drill in Sentence Patterns 34

Section 4 Present Your Oral Skills 36

Section 5 Discuss around Your Desk 37

Section 6 Handle Business Special Terms 38

Unit Five Promotion Activities 40

Section 1 Enjoy the Story 40

Section 2 Build Your Oral Vocabulary 41

Section 3 Drill in Sentence Patterns 44

Section 4 Present Your Oral Skills 45

Section 5 Discuss around Your Desk 46

Section 6 Handle Business Special Terms 47

Unit Six Brand Strategy 50

Section 1 Enjoy the Story 50

Section 2 Build Your Oral Vocabulary 51

Section 3 Drill in Sentence Patterns 53

Section 4 Present Your Oral Skills 55

Section 5 Discuss around Your Desk 56

Section 6 Handle Business Special Terms 57

Unit Seven Business and Managerial Ethics 59

Section 1 Enjoy the Story 59

Section 2 Build Your Oral Vocabulary 60

Section 3 Drill in Sentence Patterns 62

Section 4 Present Your Oral Skills 64

Section 5 Discuss around Your Desk 65

Section 6 Handle Business Special Terms 66

Unit Eight Women in Business 68

Section 1 Enjoy the Story 68

Section 2 Build Your Oral Vocabulary 69

Section 3 Drill in Sentence Patterns 72

Section 4 Present Your Oral Skills 73

Section 5 Discuss around Your Desk 74

Section 6 Handle Business Special Terms 75

Unit Nine The Stocks 77

Section 1 Enjoy the Story 77

Section 2 Build Your Oral Vocabulary 78

Section 3 Drill in Sentence Patterns 81

Section 4 Present Your Oral Skills 83

Section 5 Discuss around Your Desk 84

Section 6 Handle Business Special Terms 85

Unit Ten Business Recession 86

Section 1 Enjoy the Story 86

Section 2 Build Your Oral Vocabulary 87

Section 3 Drill in Sentence Patterns 89

Section 4 Present Your Oral Skills 90

Section 5 Discuss around Your Desk 91

Section 6 Handle Business Special Terms 92

Unit Eleven Free Trade and Protectionism 94

Section 1 Enjoy the Story 94

Section 2 Build Your Oral Vocabulary 94

Section 3 Drill in Sentence Patterns 97

Section 4 Present Your Oral Skills 98

Section 5 Discuss around Your Desk 99

Section 6 Handle Business Special Terms 100

Unit Twelve Intellectual Property Rights 102

Section 1 Enjoy the Story 102

Section 2 Build Your Oral Vocabulary 103

Section 3 Drill in Sentence Patterns 106

Section 4 Present Your Oral Skills 107

Section 5 Discuss around Your Desk 108

Section 6 Handle Business Special Terms 109