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中国市场与文化pdf电子书版本下载
- 宋先道编著 著
- 出版社： 武汉：湖北科学技术出版社
- ISBN：9787535245359
- 出版时间：2011
- 标注页数：424页
- 文件大小：31MB
- 文件页数：439页
- 主题词：投资环境－概况－中国；文化－中国
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图书目录
Chapter 1 The General Situation in China 1
1.1 The Root and Characteristics of Chinese Culture 3
1.2 The General Situation of Politics 4
1.3 China's Population 8
1.4 The General Situation of Geography 9
1.5 The General Situation of Chinese Holiday 10
1.6 Rivers and Lakes 12
1.7 Cther Information about China 14
Chapter 2 Chinese History 18
2.1 Introduction 19
2.2 The Dawn of China——Remote Antiquity to Slave Society(1.7 million years ago—2070 B.C.) 22
2.3 Slave Society 24
2.4 Feudal Society 28
2.5 Modern Period——The Republic of China(1911—1949) 39
Chapter 3 Chinese Districts and Provinces 45
3.1 Chinese Map and Direction 46
3.2 China's Administrative Division System 48
3.3 General Information on Chinese Districts and Provinces 49
3.4 China Economic Zone 56
Chapter 4 Chinese Population and Nations 64
4.1 The General Introduction of Chinese Population 65
4.2 Chinese 56 Nations and Their Distributions 72
4.3 Life of Each Nations of China 77
Chapter 5 People's Life in China 97
5.1 Changes in Consumption Stage and Culture 98
5.2 The Changes of the Consumption Structure of Residents 101
5.3 The Network Consumption 103
5.4 Tourism Consumption 105
5.5 Foreign Culture in China 108
Chapter 6 Chinese Etiquette 111
6.1 Summary of Etiquette 112
6.2 China's Traditional Festival Customs and Ritual 113
6.3 Chinese People Eating Etiquette 118
6.4 Chinese People of Various Ceremonial Gifts 120
6.5 Famous Chinese Sayings 124
Chapter 7 Chinese Face Culture 127
7.1 The Origin of Face 128
7.2 The Representations of Face 130
7.3 The Detailed Operation of Face 135
7.4 The Advantage and Disadvantage Analysis of the Face Psychology 138
7.5 The Difference of Face between China and Western Countries 140
Chapter 8 Chinese Numerical Culture 144
8.1 Introduction 145
8.2 The Origin of Chinese Numeral Culture 146
8.3 The General Connotation of Numbers in Chinese Culture 147
8.4 The Display of Numerical Culture in Chinese People's Daily Life 151
8.5 The Use of Lucky Numbers in Business 160
Chapter 9 Chinese Body Language 165
9.1 Brief Introduction about Body Language 166
9.2 Chinese Body Language 167
9.3 A Brief Introduction of Negative Chinese Body Language 171
Chapter 10 Euphemisms and Taboos 175
10.1 Brief Introduction 176
10.2 Euphemisms 176
10.3 Taboos 177
10.4 Comparison between Western Taboos and Chinese Taboos 178
Chapter 11 Business Culture in China 183
11.1 Addressing in China 184
11.2 Business Arrangements 187
11.3 Business Entertaining 188
11.4 Chinese Business Negotiation Process 191
11.5 Chinese Business Negotiating Style 192
Chapter 12 Joint Ventures in China 196
12.1 State of Joint Ventures in China 197
12.2 How to Establish a Foreign-Funded Enterprise in China 200
12.3 How to Establish an Equity Joint Venture in China 203
12.4 The Factors that Should be Considered when Establishing a Joint Venture 205
Chapter 13 Chinese Festival 210
13.1 The Spring Festival 211
13.2 The Tomb-sweeping Day 219
13.3 The International Labor Days 223
13.4 The Dragon Boat Festival 225
13.5 The Mid-Autumn Festival 229
13.6 The Chinese National Day 233
13.7 Other Festivals 235
Chapter 14 The Chinese Zodiac Culture 239
14.1 Introduction 240
14.2 The Legends of Chinese Zodiac 241
14.3 The Character of Persons and the Zodiac Animal Signs 244
14.3 Social Function of the Chinese Zodiac 251
Chapter 15 Chinese Twenty-four Solar Terms 256
15.1 The Origin of the Twenty-Four Solar Terms 257
15.2 The Significance of the Twenty-Four Solar Terms 263
15.3 Customs Concerning the Twenty-Four Solar Terms 264
15.4 More Popular Proverbs and Ballad on the Solar Terms 267
Chapter 16 Chinese Wedding 271
16.1 Ancient Chinese Wedding Customs 272
16.2 Contemporary Chinese Wedding 276
16.3 Chinese-foreign Marriages 279
16.4 The Main Color of Wedding 281
16.5 The Wedding Banquet 282
16.6 The Social Function of Wedding in China 283
Chapter 17 Chinese Wushu 287
17.1 A Brief Introduction of Wushu 289
17.2 Characteristics of Chinese Wushu 293
17.3 Functions of Chinese Kungfu 296
17.4 Some Representative Chinese Wushu（Kung Fu） 297
17.5 Points to Remember：For Foreigners Learning Wushu 304
17.6 The Management and Marketing of China's Wushu 306
Chapter 18 Chinese Religions 309
18.1 Introduction to Chinese Religions 310
18.2 Traditional Religions and Practices in China 315
18.3 Traditional Chinese Religions and Business 326
Chapter 19 Chinese Funeral 349
19.1 Funeral Customs 350
19.2 Symbolism 359
Chapter 20 Education in China 362
20.1 The Situation of Chinese Education 363
20.2 Modern Education 365
20.3 Studying in China 367
Chapter 21 The Difference of Culture between Western Countries and China 375
21.1 Brief Introduction about the Difference of Culture 376
21.2 Different Living Circumstance 378
21.3 Different Historical Allusion 379
21.4 Different Religions and Beliefs 381
21.5 Different Traditions and Customs 382
21.6 Form of Differences 385
Chapter 22 Classical Chinese Culture and Arts 394
22.1 The Tea Culture 396
22.2 Cut-paper 400
22.3 Kites 402
22.4 Peking Opera 406
22.5 Chinese Painting 409
22.6 Chinese Food Culture 411
22.7 Chinese Wine Culture 413
22.8 Chinese Garden 416
22.9 Traditional Chinese Medicine 417
22.10 Other Classical Culture and Arts 420