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Unit 1 Leadership （Ⅰ） 1

Text A The Businessman of the Century (I)——Henry Ford and Alfred P. Sloan Jr. 1

Text B (1) Fundamentals of Leadership 8

Text B (2) Theory X Assumptions 11

Text B (3) Theory Y Assumptions 12

Unit 2 Leadership（Ⅱ） 17

Teat A The Businessman of the Century (II)——Thomas J. Watson Jr. and William H. Gates (III) 17

Text B (1) Types of Leadership 25

Text B (2) Roles Played by Managers 28

Text B (3) Functions of Management 30

Unit 3 Economy (I) 35

Text A The Free Market Incentive: Self-interest vs. Greed 35

Text B (1) Factors of Production 40

Text B (2) Basic Kinds of Economic System 42

Unit 4 Economy (II) 47

Text A Internet-the Latest Techno-revolution 47

Text B (1) Measuring Economic Activity 55

Text B (2) Business Ethics 58

Unit 5 Globalization (I) 64

Text A How to Go Global-and Why 64

Text B (1) Business in a Global Economy 72

Text B (2) The General Agreement on Tariffs and Trade 76

Unit 6 Globalization (II) 81

Text A Going Global: Lessons from Late Mover 81

Text B (1) Ways of Doing Business Internationally 93

Text B (2) The World Trade Organization 98

Unit 7 Marketing 103

Text A How to Acquire Customers on the Web 103

Text B (1) Advertising and Sales Promotion 112

Text B (2) Products 116

Unit 8 Distribution 123

Text A Seven Rules of International Distribution 123

Text B (1) Channels of Distribution 132

Text B (2) Global Distribution Policy 136

Unit 9 Branding 142

Text A In Service, What's in a Name? 142

Text B (1) Branding Strategies 149

Text B (2) Packaging and Labeling 153

Unit 10 Pricing 157

Text A How to Fight a Price War 157

Text B (1) Pricing Policy 167

Text B (2) Different Kinds of Discounts 171

Unit 11 Business Structures 177

Text A The Dubious Logic of Global Megamergers 177

Text B (1) Business Structure 186

Text B (2) Ownership and the Joint Venture 192

Unit 12 Competitive Environment 198

Text A A Game of Inches 198

Text B The Competitive Environment 205

Text A Can Citibank Crack the China Market? 214

Unit 13 Government and Business 214

Text B Government and Business 223

Unit 14 Personnel Management (I) 232

Text A The Power of E-cruiting 232

Text B Empowerment 241

Unit 15 Personnel Management(II) 251

Text A Behaviored-based Safety 251

Text B Beating the Career Blues 260

Text A Making Sure Employees Measure Up 270

Unit 16 Performance 270

Text B (1) Performance Evaluation 279

Text B (2) Performance Appraisal System 282

Unit 17 Stock 287

Text A Getting Rich on Red Chips 287

Text B Basic Concepts about Stocks 295

Vocabulary Index 304

Business Words Index 311