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Chapter 1 Introduction 1

Advantages and Disadvantages of Presentations 3

Four Perspectives on Presentations 8

Chapter 2 Speech：The Words You Say 13

Adding Flavors to Your Speech 14

Supporting Arguments in Your Speech 21

Critical Error 1：Giving the Wrong Speech 28

Targeting the Audience 29

Recognizing the Purpose 37

Addressing the Occasion 43

Critical Error 2：Drawing Words from the Wrong Well 45

Speaking from Points 46

Memorizing a Speech 49

Reading a Speech 50

Speaking off the Cuff 52

Chapter 3 Structure：The Strategy You Choose 55

Organization of Presentations 56

Transitions in Presentations 60

Depth of Presentations 61

Emphasis in Presentations 64

Critical Error 3：Leaving the Audience at the Dock 66

Anticipating the Audience’s Initial Questions 67

Anticipating the Audience’s Bias 75

Critical Error 4：Losing the Audience at Sea 79

Launching a Ship That Is Not Seaworthy 80

Failing to Warn About Changes in Course 83

Drowning the Audience in Detail 88

Chapter 4 Visual Aids：Your Supporting Cast 93

Projected Slides 98

Writing Boards 102

Films 104

Demonstrations 108

Models，Handouts，and Passed Objects 110

Critical Error 5：Projecting Slides That No One Reads 113

Guidelines for Typography 117

Guidelines for Color 122

Guidelines for Layout 125

Critical Error 6：Projecting Slides That No One Remembers 140

Showing Key Images 141

Showing Key Results 144

Showing the Presentatio’s Organization 144

Critical Error 7：Ignoring Murphy’s Law 153

Rehearsing 158

Arriving Early 159

Accounting for the Worst 161

Chapter 5 Delivery：You，the Room，and the Audience 165

Different Styles of Delivery 166

Opportunity to Improve Delivery 169

Critical Error 8：Not Preparing Enough 173

Preparing Visual Aids 174

Preparing Yourself to Speak 175

Preparing a Speech in Another Language 176

Critical Error 9：Not Paying Attention 178

Paying Attention to the Room 178

Paying Attention to Yourself 181

Paying Attention to the Audience 186

Paying Attention to the Time 189

Critical Error 10：Losing Composure 194

Controlling Nervousness 195

Handling Questions （Even the Tough Ones） 200

Chapter 6 Conclusion 205

Appendix A Checklist for Scientific Presentations 209

Appendix B Design of Scientific Posters 211

Notes 219

Name Index 235

Subject Index 237