图书介绍
《最新国际商务英语》练习与教学用书pdf电子书版本下载
- 雍和明等编著 著
- 出版社： 广州：广东人民出版社
- ISBN：7218043968
- 出版时间：2003
- 标注页数：186页
- 文件大小：41MB
- 文件页数：196页
- 主题词：
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图书目录
Chapter 1 Business and its EnvironmentChapter Focus 1
Thinking about Business Issues 1
Text-based Questions 3
Team-based Exercise 3
Case Study 4
Useful Internet Links 6
Chapter 2 Economic Systems and the Role of GovernmentChapter Focus 7
Thinking about Business Issues 7
Text-based Questions 8
Team-based Exercise 9
Case Study 9
Useful Internet Links 11
Chapter 3 Forms of Business OrganizationChapter Focus 12
Thinking about Business Issues 12
Text-based Questions 14
Team-based Exercise 14
Case Study 15
Useful Internet Links 18
Chapter 4 Corporations:Start-ups,Types and GovernanceChapter Focus 19
Thinking about Business Issues 19
Text-based Questions 20
Team-based Exercise 21
Case Study 21
Useful Internet Links 24
Chapter 5 Entrepreneurship and Starting a Small BusinessChapter Focus 25
Thinking about Business Issues 25
Text-based Questions 27
Team-based Exercise 28
Case Study 28
Useful Internet Links 30
Chapter 6 Business Ethics and Social ResponsibilityChapter Focus 31
Thinking about Business Issues 31
Text-based Questions 33
Team-based Exercise 34
Case Study 34
Useful Internet Links 38
Chapter 7 Competing in Global MarketsChapter Focus 39
Thinking about Business Issues 39
Text-based Questions 41
Team-based Exercise 42
Case Study 42
Useful Internet Links 46
Chapter 8 Planning and Decision MakingChapter Focus 47
Thinking about Business Issues 47
Text-based Questions 48
Team-based Exercise 49
Case Study 49
Useful Internet Links 53
Chapter 9 Organizing and Business StructureChapter Focus 54
Thinking about Business Issues 54
Text-based Questions 56
Team-based Exercise 56
Case Study 57
Useful Internet Links 60
Chapter 10 Leading and Employee MoraleChapter Focus 61
Thinking about Business Issues 61
Text-based Questions 62
Team-based Exercise 63
Case Study 64
Useful Internet Links 66
Chapter 11 Controlling and Business ObjectivesChapter Focus 67
Thinking about Business Issues 67
Text-based Questions 69
Team-based Exercise 70
Case Study 70
Useful Internet Links 73
Chapter 12 Managing in a Changing EnvironmentChapter Focus 74
Thinking about Business Issues 74
Text-based Questions 76
Team-based Exercise 77
Case Study 77
Useful Internet Links 81
Chapter 13 Human Resources ManagementChapter Focus 82
Thinking about Business Issues 82
Text-based Questions 84
Team-based Exercise 85
Case Study 85
Useful Internet Links 92
Chapter 14 Production and Operations ManagementChapter Focus 93
Thinking about Business Issues 93
Text-based Questions 94
Team-based Exercise 95
Case Study 96
Useful Internet Links 98
Chapter 15 Marketing:Background and ConceptsChapter Focus 99
Thinking about Business Issues 99
Text-based Questions 101
Team-based Exercise 102
Case Study 102
Useful Internet Links 106
Chapter 16 Accounting and BudgetingChapter Focus 107
Thinking about Business Issues 107
Text-based Questions 108
Team-based Exercise 109
Case Stuay 110
Useful Internet Links 112
Chapter 17 Financial Markets:Securities and InvestmentsChapter Focus 113
Thinking about Business Issues 113
Text-based Questions 115
Team-based Exercise 116
Case Study 116
Useful Internet Links 117
Chapter 18 Risk Management and InsuranceChapter Focus 118
Thinking about Business Issues 118
Text-based Questions 120
Team-based Exercise 120
Case Study 121
Useful Internet Links 124
Chapter 19 Computers and Information ManagementChapter Focus 125
Thinking about Business Issues 125
Text-based Questions 127
Team-based Exercise 128
Case Study 128
Useful Internet Links 130
Teaching Outlines 131
Chapter 1 Business and its Environment 131
Chapter 2 Economic Systems and the Role of Government 133
Chapter 3 Forms of Business Organization 134
Chapter 4 Corporations:Start-ups,Types and Governance 136
Chapter 5 Entrepreneurship and Starting a Small Business 137
Chapter 6 Business Ethics and Social Responsibility 139
Chapter 7 Competing in Global Markets 140
Chapter 8 Planning and Decision Making 141
Chapter 9 Organizing and Business Structure 143
Chapter 10 Leading and Employee Morale 146
Chapter 11 Controlling and Business Objectives 148
Chapter 12 Managing in a Changing Environment 150
Chapter 13 Human Resources Management 151
Chapter 14 Production and Operations Management 153
Chapter 15 Marketing:Background and Concepts 155
Chapter 16 Accounting and Budgeting 159
Chapter 17 Financial Markets:Securities and Investments 160
Chapter 18 Risk Management and Insurance 161
Chapter 19 Computers and Information Management 162
Glossary 163