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Unit 1 Investment 2

Text A Who's Afraid of Thinking for Themselves on Investments? 2

Text B How Investment Scams Work 8

Fast Reading Collapsing Investments on College Education 14

Unit 2 Business Culture and Etiquette 18

Text A Business Life Is No Breeze 18

Text B Corporate Culture Shock Is a Big Deal 25

Fast Reading Learn the Rules of Business Etiquette 31

Unit 3 BIZ Negotiations 36

Text A Planning and How to Negotiate 36

Text B Do You Make These Negotiation Mistakes? 42

Fast Reading The Negotiating Table 47

Unit 4 Banking＆Finance 52

Text A The Upcoming Battle for Asian Bank Deposits 52

Text B Study Finds Web Antifraud Measure Ineffective 58

Fast Reading Fed OKs American Express as a Bank Holding Company 64

Unit 5 Human Resources Management 70

Text A When Is an HR Department Necessary? 70

Text B Leadership 76

Fast Reading Game Changers 82

Unit 6 Financial Crisis 88

Text A Is Today's Economic Crisis Another Great Depression? 88

Text B Coping with Financial Crisis 95

Fast Reading Diagnosing Depression 101

Unit 7 Brands and Branding 106

Text A Lessons Learned from the Best Global Brands 106

Text B Hoping for a Global Brand Made in China 113

Fast reading Nokia's China Adventure—Blueprint for Brand Success 118

Unit 8 Entrepreneurship 122

Text A How Cynthia Rubio Turned an Idea into a Million Dollar Business 122

Text B Husband and Wife Entrepreneurs 130

Fast Reading How to Stay Motivated Working from Home 136

Unit 9 Marketing 142

Text A Your Seven-Step One-Day Marketing Plan 142

Text B Dreamers:Got Ideas? 149

Fast Reading Net Gen Transforms Marketing 155

Unit 10 Product Quality and Safety 160

Text A Chinese Consumers Like Safety,Too 160

Text B Bottled Water vs.Tap Water 167

Fass Reading Safety Starts with Temperture Control 172