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Unit 1 Company Profile 1

Part Ⅰ Business cards 1

Part Ⅱ Company organization 2

Part Ⅲ Company history and development 4

Part Ⅳ Company hierarchy 5

Part Ⅴ Business news 6

Unit 2 Business Communication 9

Part Ⅰ Types of business communication 9

Part Ⅱ Checking inbox 10

Part Ⅲ The art of conversation 11

Part Ⅳ Effective presentations 12

Part Ⅴ Business news 14

Unit 3 Business Meetings 16

Part Ⅰ Forms of business meeting 16

Part Ⅱ Meeting arrangement 17

Part Ⅲ The meeting leader 19

Part Ⅳ Taking minutes 20

Part Ⅴ Business news 21

Unit 4 Cash Flow 24

Part Ⅰ Inflow and outflow 24

Part Ⅱ Cash flow gap 25

Part Ⅲ Ways to improve cash flow 26

Part Ⅳ Calculation 27

Part Ⅴ Business news 29

Unit 5 Recruitment 31

Part Ⅰ Methods of recruitment 31

Part Ⅱ Preparing for a job interview as an applicant 32

Part Ⅲ During the job interview 33

Part Ⅳ Review of the candidates 34

Part Ⅴ Business news 35

Unit 6 Pay and Benefits 38

Part Ⅰ Reward package 38

Part Ⅱ Enquiry about pay and benefits 39

Part Ⅲ Salary negotiation 40

Part Ⅳ Types of bonus plans 41

Part Ⅴ Business news 43

Unit 7 Workplace Safety and Health 45

Part Ⅰ Working Environment 45

Part Ⅱ Workplace hazards 46

Part Ⅲ Health and safety rights and responsibilities of individuals 48

Part Ⅳ Claiming compensation for occupational injuries or diseases 49

Part Ⅴ Business news 51

Unit 8 Going Global 54

Part Ⅰ Chinese enterprises going global 54

Part Ⅱ The impact of globalization 55

Part Ⅲ Reasons for going global 56

Part Ⅳ Product adaptation for the new foreign market 57

Part Ⅴ Business news 58

Unit 9 Market Research 60

Part Ⅰ Brief introduction of market research 60

Part Ⅱ Market research methods 61

Part Ⅲ Planning for market research 62

Part Ⅳ Market research results 63

Part Ⅴ Business news 64

Unit 10 Product Launch 67

Part Ⅰ Talking about products 67

Part Ⅱ Preparing a catalogue 68

Part Ⅲ Talking about the advantages of the products 69

Part Ⅳ How to plan a product launch 70

Part Ⅴ Business news 72

Unit 11 Product Promotion 74

Part Ⅰ Promotional campaign 74

Part Ⅱ Promotional strategies 75

Part Ⅲ Understanding the concept of advertisement 77

Part Ⅳ Advertisements 78

Part Ⅴ Business news 79

Unit 12 Customer Satisfaction 81

Part Ⅰ Importance of customer complaints 81

Part Ⅱ How to deal with an angry customer 82

Part Ⅲ Handling individual customer complaint 83

Part Ⅳ Handling a complaint from an importer 85

Part Ⅴ Business news 86

Unit 13 Business Etiquette 89

Part Ⅰ Introduction 89

Part Ⅱ Body language 90

Part Ⅲ Telephone 91

Part Ⅳ Table Manners 92

Part Ⅴ Business news 94

Unit 14 E-commerce 96

Part Ⅰ Types of business websites 96

Part Ⅱ Selling through e-auction websites 97

Part Ⅲ Online payment 98

Part Ⅳ How to Create a Successful Business Website 99

Part Ⅴ Business news 100

Unit 15 Negotiation Skills 102

Part Ⅰ International Business Negotiation 102

Part Ⅱ Preparation for negotiation 103

Part Ⅲ The bargaining process 104

Part Ⅳ Different negotiating styles of different cultures 105

Part Ⅴ Business news 106