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UNIT ONE 1

Text:Investments 1

Reading Passage:Speculative Swings 11

Practical Business Writing:The Layout of Business Letters 16

UNIT TWO 19

Text:Business Decision 19

Reading Passage:Inside the Chunnel 31

Practical Business Writing:Enquiries 34

UNIT THREE 37

Text:The Marketing Concept 37

Reading Passage:Market Orientation 50

Practical Business Writing:Replies to Enquiries 54

UNIT FOUR 57

Text:Bank Services 57

Reading Passage:Bank of China 69

Practical Business Writing:Memos 72

UNIT FIVE 75

Text:Advertising 75

Reading Passage:Job Advertisements 86

Practical Business Writing:Applications 93

UNIT SIX 95

Text:Wang Labs 95

Reading Passage:The Cold Computers 104

Practical Business Writing:Telex Messages 109

UNIT SEVEN 112

Text:A Price War 112

Reading Passage:Price Determination 123

Practical Business Writing:Invitations 126

UNIT EIGHT 128

Text:The Entrepreneur as Hero 128

Reading Passage:Carpetbagger 140

Practical Business Writing:Complaints 143

UNIT NINE 145

Text:Origins and Objectives of the GATT 145

Reading Passage:General Agreement of Tariffs and Trade 159

Practical Business Writing:Replies to Complaints 163

UNIT TEN 165

Text:The Market System 165

Reading Passage:The Open Market 180

Practical Business Writing:The Secrets of Writing Business Letters 184

SUPPLEMENTARY READINGS 188

Ⅰ.The Future of International Trade 188

Ⅱ．Computers in Business 193

Ⅲ．Language of Advertising 201

Ⅳ．How to do It Better 205

Ⅴ．To Our Stockholders 208

Appendix 212

Glossary 212