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目录 1

前言 1

Chapter One Layout and Principles of Business Letters 1

Part Ⅰ Warm Up Activities 1

Part Ⅱ Addressing an Envelope 4

Part Ⅲ Tips 4

Part Ⅳ Practice 5

Part Ⅴ Principles of Successful Communication 6

Part Ⅵ Reading Materials 7

Chapter Two Channels of Establishing Business Relations 12

Part Ⅰ Introduction 12

Part Ⅱ Sample Letters 12

Part Ⅲ Reading Materials 17

Exercises 20

Part Ⅱ Sample Letters 24

Part Ⅰ Introduction 24

Chapter Three Enquiries and Replies 24

Part Ⅲ Reading Materials 28

Exercises 32

Chapter Four Offers and Counter-offers 35

Part Ⅰ Introduction 35

Part Ⅱ Sample Letters 36

Part Ⅲ Reading Materials 42

Exercises 46

Chapter Five Conclusion of Business 49

Part Ⅰ Introduction 49

Part Ⅱ Sample Letters 49

Part Ⅲ Reading Materials 56

Exercises 62

Chapter Six Payment 66

Part Ⅰ Introduction 66

Part Ⅱ Sample Letters 69

Part Ⅲ Reading Materials 73

Exercises 75

Chapter Seven Establishment of and Amendment to L/C 78

Part Ⅰ Introduction 78

Part Ⅱ Sample Letters 78

Part Ⅲ Reading Materials 84

Exercises 87

Chapter Eight Shipment 90

Part Ⅰ Introduction 90

Part Ⅱ Sample Letters 92

Part Ⅲ Reading Materials 98

Exercises 100

Chapter Nine Insurance 103

Part Ⅰ Introduction 103

Part Ⅱ Sample Letters 107

Part Ⅲ Reading Materials 112

Exercises 114

Chapter Ten Complaints and Claims 117

Part Ⅰ Introduction 117

Part Ⅱ Sample Letters 118

Part Ⅲ Reading Materials 124

Exercises 126

Chapter Eleven Curriculum Vitae，Memorandum，Notes ＆ Fax 129

Part Ⅰ Curriculum Vitae（Résumé） 129

Part Ⅱ Memorandum 135

Part Ⅲ Notes 137

Part Ⅳ Fax 140

Appendix 143

Part Ⅰ Abbreviations 143

Part Ⅱ Useful Terms 145

参考文献 154