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Unit One When in Rome:Cross Cultural Communication 2

Part Ⅰ All Ears for Business 2

Listening Strategy Capturing Key Words 2

Warm-up Exercises 2

Contents 2

Listening Task Hong kong Unemployment 3

Additional Listening India and China Talk 6

Home Listening China Growth 7

Part Ⅱ Scenes in the Corporate World 8

Managing in a Global Environment 8

What's What and Who's Who 8

Tell Me a Tale 8

Freak Out 10

Role Play 11

Listening Strategy Identifying Liaison 14

Warm-up Exercises 14

Part Ⅰ All Ears for Business 14

Unit Two How to Lead 14

Listening Task Korea Looksfor New Hyundai Buyers 15

Additional Listening German Economy 17

Home Listening The World's Billionaires 19

PartⅡ Scenes in the Corporate World 20

Choosing a Leadership Style 20

What's What and Who's Who 20

Tell Me a Tale 20

Freak Out 22

Role Play 23

Unit Three Advertisement Makes a Difference 26

Part Ⅰ All Ears for Business 26

Listening Strategy Identifying Cause and Effect 26

Warm-up Exercises 26

Listening Task Seven Tax Havens Come under Fire 27

Additional Listening(1) A Resolution to Lift Sanctions against Iraq 30

Additional Listening(2) China，ASEAN in Tariff Cut Deal 31

Home Listening Bush Reviews US Steel Tariffs 32

What's What and Who's Who 33

Part Ⅱ Scenes in the Corporate World 33

Advertising 33

Tell Me a Tale 34

Freak Out 35

Role Play 37

Unit Four Trade and Transactions 40

Part Ⅰ All Ears for Business 40

Listening Strategy Identifying the Topic 40

Warm-up Exercises 40

Listening Task Nigerian Privatisations Deal Collapsed 41

Additional Listening(1) Kaiser Aluminum Files for Bankruptcy Protection 42

Additional Listening(2) Parmalat to Decide on Bankruptcy 43

Home Listening Enron Files for Bankruptcy 44

PartⅡ Scenes in the Corporate World 45

Making a Claim 45

What's What and Who's Who 45

Tell Me a Tale 46

Freak Out 47

Role Play 50

Unit Five Communication in Action:Conflict Management 52

Part Ⅰ All Ears for Business 52

Listening Strategy Identifying What is Going on 52

Warm-up Exercises 52

Listening Task EU-Latin America Trade Relations 53

Additional Listening(1) Cigarette Sale in Ireland Fell 55

Additional Listening(2) Cocoa Prices Soar 57

Home Listening Kodak's Fight for Image 58

PartⅡ Scenes in the Corporate World 59

Service Recovery 59

What's What and Who's Who 59

Tell Me a Tale 59

Freak Out 61

Role Play 62

Warm-up Exercises 66

Listening Strategy Identifying the Relationship of the Speakers 66

Part Ⅰ All Ears for Business 66

Unit Six Apply for a Job 66

Listening Task Taiwanese Boy Band in China 67

Additional Listening(1) Psychometric Test Becoming Popular in Recruitment 69

Additional Listening(2) Large Passengers Hit Airline Profits 70

Home Listening UK Recruitment Demand Highest in Two Years 71

What's What and Who's Who 72

Tell Me a Tale 72

Computer Retailing 72

Part Ⅱ Scenes in the Corporate World 72

Freak Out 74

Role Play 75

Unit Seven Bargaining Business 78

Part Ⅰ All Ears for Business 78

Listening Strategy Detecting Implied Meaning 78

Warm-up Exercises 78

Lstening Task Vivendi's Trouble 79

Additional Listening(1) A Beginning to Business Reorganization 82

Additional Listening(2) Investment Spurt Poses No Threat 83

Home Listening Rupert Murdoch 84

Part Ⅱ Scenes in the Corporate World 85

Negotiation 85

What's What and Who's Who 85

Tell Me a Tale 85

Freak Out 87

Role Play 88

Listening Strategy Identifying the Speaker's Attitude 90

Warm-up Exercises 90

Part Ⅰ All Ears for Business 90

Unit Eight How to Persuade Effectively 90

Listening Task Nokia Profits Rise 91

Additional Listening(1) The First Mobile Phone Virus Discovered 93

Additional Listening(2) How Fast do We Go with 3G 95

Home Listening How Fund Investors Hurt Themselves 96

Tell Me a Tale 97

What's What and Who's Who 97

Dispute 97

Part Ⅱ Scenes in the Corporate World 97

Freak Out 99

Role Play 100

Unit Nine How to Present a Project 102

Part Ⅰ All Ears for Business 102

Listening Strategy Making Summary 102

Warm-up Exercises 102

Listening Task Lucky Magazine 103

Additional Listening(1) Cyber Shopping 104

Additional Listening(2) Warningfor TV Shopping Channels 105

Home Listening Online Groceries 106

PartⅡ Scenes in the Corporate World 107

A Marketing Project 107

What's What and Who's Who 107

Tell Me a Tale 107

Freak Out 108

Role Play 109

Unit Ten IT Bliss or IT Bubble 112

Part Ⅰ All Ears for Business 112

Listening Strategy Drawing an Inference 112

Warm-up Exercises 112

Listening Task IBM's Turnaround 113

Additional Listening(1) Enron's Scandal 115

Additional Listening(2) Google to Go Public 116

Home Listening Microsoft's Case 116

PartⅡ Scenes in the Corporate World 117

Company Acquisition 117

What's What and Who's Who 117

Tell Me a Tale 117

Freak Out 118

Role Play 119

Scripts 121

Answers for Reference 182