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CONTENTS 1

Part One Managing into the 21st Century 1

Unit One The Key Management Theories 3

Unit Two Strategic Planning 9

Unit Three Throw Away Your Mission Statement 15

Unit Four The Best Organization Is No Organization 21

Unit Five Organizational Culture 25

Unit Six Tips'for Employee Motivation 31

Unit Seven The Essential Qualities of Great Managers 38

Unit Eight Have You Got the Right Stuff to Be a Leader? 42

Unit Nine Conflict—An Essential Ingredient for Growth 48

Unit Ten Management Is About Making Decisions 53

Unit Eleven　Human Resource Strategies for Hard Times 61

Unit Twelve Hiring Employees—It's Not Just Luck 67

Unit Thirteen Developing Effective and Efficient Internal Control 75

Unit Fourteen Project Management Is About Lessons-to-Learn 79

Unit Fifteen What Happened to Corporate Integrity? 84

Unit Sixteen Only the Ethical Survives 88

Part Two Enhancing Business Communications 95

Unit One Developing Interpersonal Skills 97

Unit Two Strategy in Working with People 105

Unit Three Your Public Relations 113

Unit Four Basics in Internal Organizational Communication 120

Unit Five Conversation As Communication 128

Unit Six Meeting Management 137

Unit Seven Assertive Communication 145

Unit Eight Some Tips on Communication 152

Unit Nine How to Deliver Bad News 159

Unit Ten Dealing with Complaints 167

Unit Eleven Teams and the Changing Environment 174

Unit Twelve How to Resolve Conflicts—Without Offending Anyone 180

Unit Thirteen Principles of Negotiation 187

Part Three Doing Business Across Borders 195

Unit One A Brief History of International Trade Policy 197

Unit Two Who Gains from Trade? 203

Unit Three How Beneficial Is Foreign Direct Investment for Developing Countries? 209

Unit Four Multinational Corporations:Myths and Facts 215

Unit Five Recession:What Does It Mean to Investors? 222

Unit Six Globalization Today 229

Unit Seven Enter the Dragon:China's Big Companies and the World Economy 234

Part Four Working Through Cultural Diversities 241

Unit One Understanding Culture 243

Unit Two Culture and Its Characteristics 248

Unit Three Hofstede's Four Value Dimensions 256

Unit Four Nurturing Cross-cultural Awareness and Empathy 261

Unit Five Introduction to Cross-cultural Negotiations 268

Unit Six Cultural Prism:Organizational Structure 274

Unit Seven Cross-cultural Misinterpretation 279

Unit Eight Cross-cultural Motivation 285

Unit Nine Multicultural Team Building 291

Unit Ten Developing Global Leaders with Coaching Across Cultures 296

Unit Eleven Leadership in Cultural Synergy 302