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The Beauty of the City Both are perfect,whether dense or light:An analyst of the colors in Hangzhou 2

The Combination of Culture and Quality Practicality and Aesthetic:A Discussion on the Humanized Design of Environmental Arts from a Psychological Point of View 15

Personal happiness is not better than public happiness—discussing the interaction of urban sculpture and public 34

The inspiration of design Visible and invisible-discussing the creation,technology and environment in the public art design 45

Discussing the art creation of Urban public space from the view of art psychology 53

Rescuing Movies:Reconsidering the Management of Chinese Movies 80

The Analysis on the Phenomenon and Market Development of Bilingual Newspapers:An Interpretation of Hangzhou Daily Newspaper Group's Attempt on English Section 83

Chinese Elements in Western Fashion Designing 90

Romancing Context in Cartoon Color 102

Research on the Development of Comic and Animation Industry in Zhejiang Province under the Government Support 106

The three decades of the development of China Animation 120

1.1 The Recover of China Animation(1978～1988) 159

1.2 The Transformation and Development of China Animation(1988～1998) 159

1.3　The Rapid Development of China Modern Animation(1998～2008) 159

The Grafting of China Folk Arts Materials in Original animated imagery 159

Abstract 216

Preface 216

2.1　The Lag and Weakness of China Original animated imagery. 216

2.1.1　The lack of China original Animation 216

2.1.2　The reason of the lack of China original Animation 216

2.2　The Culture and Spiritual Dependence of China Original animated imagery 216

2.3　The Characteristic of China Traditional Folk Arts 216

2.3.1　The Associative Symbolic 216

2.3.2　The Perfect 216

2.3.3　The Voluntariness 216

2.3.4　The Combined Permeability 216

2.3.5　The General Abstractness 216

2.3.6　The Interesting 216

2.4　Using and digging China Folk Arts is the important way to create China original Animation. 216

2.4.1　Dig from the subjects 216

2.4.2　Learn from the modeling methods 216

2.4.3　Attempt on the diversity of materials 216

2.4.4　Explore on the variety of kinds 216

2.5　The national Animation is the motive power that promotes the development of World Animation 216

Conclusions 216

References 216

The primary exploration on the commercial package of Animated Culture 216

The Contextual Render of Animation Color 224