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Unit 1 An Introduction to Business English 1

Unit 2 Business Basics 10

Unit 3 Making Yellow Page Advertising Work for Your Business 18

Unit 4 Major Methods of Advertising and Promotion 31

Unit 5 Advertising s No Joke,Take Care with the Laughs 42

Unit 6 Settling out of Court 48

Unit 7 Why You Should Use Written Contracts 58

Unit 8 Do You Know What Business You Are in? 66

Unit 9 12-Step Foolproof Sales Letter Template 75

Unit 10 Internet Marketing for Local Small Businesses 89

Unit 11 Meeting the Information Needs of Marketing Today 97

Unit 12 Membership Marketing 104

Unit 13 Community-Based Street Marketing for Small Businesses 113

Unit 14 Make Money with Other People s Customers 123

Unit 15 Differentiate or Die:Your Unique Selling Proposition 131

Unit 16 Telephone Success Strategies for Businesses 138

Unit 17 Getting the Most out of Trade Shows 148

Unit 18 Ways for Successful Presentation 160

Unit 19 Work Skills 173

Unit 20 Interviewing Information 190