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LESSON ONEReading The Travel and Tourism Industry 1

Further Reading Thomas Cook 8

Oral English Practice: Welcoming 11

LESSON TWOReading Transportation 14

Further Reading The Car Rental Business 20

Oral English Practice: Sightseeing on the Way 23

LESSON THREEReading Tours 28

Further Reading Sales 38

Oral English Practice: Checking in and Checking out 41

LESSON FOURReading Travel and Tourism Marketing 46

Further Reading “Off-peak” Tourism Operation 56

Oral English Practice: Tourism Marketing 59

LESSON FIVEReading Hotel and Motels 63

Further Reading Complaints 71

Oral English Practice: Reception 74

LESSON SIXReading The Rooms Division 77

Further Reading A Hotel Concierge 85

Oral English Practice: Housekeeping 87

LESSON SEVENReading Food Service 91

Further Reading Chinese Cuisine 97

Oral English Practice: In the Restaurant 100

LESSON EIGHTReading Hotel Chains 104

Further Reading J. Willard Marriott, Sr. 111

Oral English Practice: Hotel Service 113

LESSON NINEReading Travel Distribution Channels 117

Further Reading A Travel Agent 124

Oral English Practice: Booking Tickets 126

LESSON TENReading The Travel Agency as Intermediary 130

Further Reading Outside Sales Representative 137

Oral English Practice: The Travel Agency as Intermediary 139

LESSON ELEVENReading Types of Travel Agencies 142

Further Reading Solutions to the Travel Agency Problem 149

Oral English Practice:LESSON TWELVEReading The Package Tour 155

Further Reading Tour Guide 162

Oral English Practice: The Package Tour 167

LESSON THIRTEENReading The Ingredients of a Tour 171

Further Reading The Best Tour of China 179

Oral English Practice: Itinerary 182

LESSON FOURTEENReading Entertainment 186

Further Reading Chinese Festivals 194

Oral English Practice: Tour in the Scenic Spots 197

LESSON FIFTEENReading Resume 202

Further Reading Resume 210

Oral English Practice: Applying for a Job 212

LESSON SIXTEENReading Interviewing 216

Further Reading Letter of Application 223

Oral English Practice: Interviewing 226

GLOSSARY 231

APPENDIXES 252

REFERENCE 284