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LESSON ONE A Dialogue between a New Management Trainee and a Receptionist 1

LESSON TWO The First Assignment 5

LESSON THREE Definition of "Management" 9

LESSON FOUR Functions of Manufacturing Director 14

LESSON FIVE A Tour of the Factory 19

LESSON SIX The Organization of the Factory(Ⅰ) 24

LESSON SEVEN The Organization of the Factory(Ⅱ) 30

LESSON EIGHT A Work Study Survey 35

LESSON NINE Lunch in Canteen 41

LESSON TEN The Personnel Manager 46

LESSON ELEVEN Some Aspects of Selling and Marketing 51

LESSON TWELVE Some Explanation about Product Evaluation and Break-even Point 57

LESSON THIRTEEN Cost-effectiveness in Business 62

LESSON FOURTEEN In the Accounts Department(Ⅰ) 67

LESSON FIFTEEN In the Accounts Department(Ⅱ) 72

LESSON SIXTEEN The Role of Advertising,Public Relations and "Image" 77

LESSON SEVENTEEN The Role of Innovations in Business Activities 82

LESSON EIGHTEEN Model for the Communication Process 87

LESSON NINETEEN Factors Affecting Communication 92

LESSON TWENTY Levels of Communication in an Organization 97

LESSON TWENTY-ONE Does Management Have a Social Responsibility? 102

LESSON TWENTY-TWO Degrees of Social Responsibility 107

LESSON TWENTY-THREE Reasons for Entering International Markets 112

LESSON TWENTY-FOUR Types of International Business 118

LESSON TWENTY-FIVE Problems Associated with International Business 124

LESSON TWENTY-SIX Intellectual Capital 131

LESSON TWENTY-SEVEN Why Reengineer Management? 140

LESSON TWENTY-EIGHT Service Management 149

LESSON TWENTY-NINE Managing Change in an Organization 161

LESSON THIRTY Develop Knowledge Activists 170