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PREFACE 1

PART ONE MICROECONOMICS 1

The Concept of Utility 1

How Markets Function 5

PART TWO MACROECONOMICS 9

Outlays and Components of Demand 9

Macroeconomic Policy 14

PART THREE STATISTICAL ANALYSIS FOR DECISION MAKING 18

Why Sample 18

Basic Concepts of Hypothesis Testing 24

Hotel Computer Applications 33

PART FOUR MANAGEMENT INFORMATION SYSTEM 33

Word Processing 41

PART FIVE OPERATIONS MANAGEMENT 48

Order Processing 48

Bring Design into the Business 54

PART SIX MARKETING 59

Pulling and Pushing Marketing Strategies in a Market-Oriented System 59

The Many Faces of Personal Selling 67

PART SEVEN MANAGERIAL FINANCE 73

Motives for Using Debt 73

Trade Credit 79

What is OBM 86

PART EIGHT ORGANIZATIONAL BEHAVIOR 86

Areas of Application 90

PART NINE FINANCIAL ACCOUNTING 98

Elements of the Accounting Model 98

Accounting Reports 104

PART TEN MONEY AND BANKING 111

Sources and Uses of Bank Funds 111

Instruments of the Capital Market 118

PART ELEVEN STRATEGIC MANAGEMENT 126

Company Goals:Survival,Growth,Profitability 126

Strategic Considerations for Multinational Firms 130

Free Markets and Growth 137

PART TWELVE INTERNATIONAL ECONOMICS 137

New-World Realities and Competitiveness 143

PART THIRTEEN INTERNATIONAL MARKETING 152

Advertising Abroad—Creative Challenges 152

Evaluating Alternatives for International Operations 161

PART FOURTEEN INTERNATIONAL BUSINESS 170

The International Rules of Commercial Policy 170

Foreign Direct Investment 175

APPENDIX 179

Readings in Economics and Management 179

Business Writings 237