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Reading Materials 1

Lesson One The History of EDI 1

Lesson Two What is Electronic Commerce? 7

Lesson Three Understanding the World Wide Web 12

Lesson Four What Are Communication Networks? 24

Lesson Five PKI Public Key Encryption and Digital Signature 38

Lesson Six Payments on Internet 48

Lesson Seven E-commerce Web Site Design:Strategies and Models 59

Lesson Eight How to Build a Website 71

Writing 80

Unit One Establishing Business Relations 80

Unit Two Enquiries 85

Unit Three Offer 89

Unit Four Counteroffer 94

Unit Five Acceptance 98

Unit Six Web Advertisement Writing 102

Unit Seven E-commerce Business Plan Writing 109

Listening 114

Listening One Big day for baidu com 114

Listening Two China Profiles:Jack Ma,Internet CEO 116

Listening Three Alibaba Acquires Yahoo China 119

Listening Four Google's New Message Service Includes Voice 122

Listening Five Transition Seen from Hacker Posturing to Criminality 124

Listening Six Computer Viruses 126

Listening Seven ebay Buys Net Phone Provider Skype 131

Listening Eight Internet Bus 133

Listening Nine Bloggers Creating Networks 135

Listening Ten Reviewing New Windows Operating System 138

Appendix Ⅰ 参考译文 140

Appendix Ⅱ　参考答案 183