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商务英语阅读 上 第3版pdf电子书版本下载
- 国晓立，周树玲著 著
- 出版社： 北京：对外经济贸易大学出版社
- ISBN：9787566310316
- 出版时间：2014
- 标注页数：188页
- 文件大小：2MB
- 文件页数：196页
- 主题词：商务－英语－阅读教学－高等职业教育－教材
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图书目录
Unit 1 International Trade 1
Fast Reading Ⅰ US Presses Japan on Farm Imports and India on World Trade Talks 6
Fast Reading Ⅱ EU and US Edge Toward Trade Deal 8
Unit 2 Settling Disputes—The WTO's Unique Contribution 11
Fast Reading Ⅰ Integrated Negotiation 16
Fast Reading Ⅱ Landmark WTO Agreement 18
Unit 3 Globalization and Its Impact on the Business 23
Fast Reading Ⅰ Population and Globalization 29
Fast Reading Ⅱ World Bank Says Global Economy at Turning Point 31
Unit 4 Can Sino-US Trade Friction Be Solved by Appreciation of RMB？ 35
Fast Reading Ⅰ Renminbi Internationalization—A Delicate Issue 40
Fast Reading Ⅱ China's Economy Keeps 7.7 Percent Growth in 2013 42
Unit 5 Don't Fence Me Out！ 47
Fast Reading Ⅰ Free Trade Agreement Opens Door 53
Fast Reading Ⅱ EU Proposes Protection for Plastic Bottle Industry 56
Unit 6 China， Dumping or Not 59
Fast Reading Ⅰ China Seeks WTO Dispute Settlement with US 65
Fast Reading Ⅱ China Urges EU to Drop Anti-dumping Duties on Bicycle 67
Unit 7 The Force Behind the Nike Empire 71
Fast Reading Ⅰ Walmart and the Middle Class， Sinking Together 76
Fast Reading Ⅱ Milton Hershey Created a Successful Business and Built a Sweet Town 79
Unit 8 Regional Economic Integration 83
Fast Reading Ⅰ China ASEAN to See Closer Economic Ties 89
Fast Reading Ⅱ China's Silk Road Visions Bring Cooperation，Not Conflict， to Region 91
Unit 9 Environment， Trade， and Investment 95
Fast Reading Ⅰ Animal Trafficking： Wildlife Trade Crisis Talks Held 99
Fast Reading Ⅱ All Over the World Responded to the Earth Hour Event 101
Unit 10 Negotiation Skills and Strategies 105
Fast Reading Ⅰ Business Is Negotiation 110
Fast Reading Ⅱ French Negotiating Style 113
Unit 11 “Toyota” of China 117
Fast Reading Ⅰ Kodak to Slash 3，000 More Jobs as It Wraps up Overhaul 122
Fast Reading Ⅱ Toyota to End Car Production in Australia by 2017 124
Unit 12 The Survival of the Old Brands 129
Fast Reading Ⅰ Coca Cola Falls Short as Consumers Bypass Soft Drinks for Healthier Options 134
Fast Reading Ⅱ Pu'er： The Tea that Changed a County 136
Unit 13 E-commerce： Doing Business Online 139
Fast Reading Ⅰ Going Shopping？ Go Global！ 144
Fast Reading Ⅱ Tencent Shares Rise to Record on China South City Deal 146
Unit 14 China's Door Now Wide-Open for Foreign Banks 151
Fast Reading Ⅰ Bank Gets Nod for Joint Venture 156
Fast Reading Ⅱ Global Banks Cautious on Shanghai Free-Trade Zone 158
Unit 15 Known Brands Acquiring Name Recognition 163
Fast Reading Ⅰ Haier Plans to Set Up a New Plant in North India 168
Fast Reading Ⅱ ICBC Buys Small US Brokerage Firm 170
Unit 16 Multinational Companies 173
Fast Reading Ⅰ Shares in Apple Rise After IPhone Deal with China Mobile 178
Fast Reading Ⅱ Landmark Sold to Chinese Buyer 180
References 184