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前言页 1

Lesson one 1

Text: The History of Computer 1

New Words 2

Grammar 4

Exercises 5

Reading Material: What is a Computer in General? 6

Lesson Two 10

Text: Computer Hardware 10

New Words 12

Grammar 14

Exercises 16

Reading Material: What is CPU? 17

Lesson Three 21

Text: Origins of the Internet 21

New Words 22

Grammar 25

Exercises 26

Reading Material: The Information Super-highway: From Expectation to Realization 28

Lesson Four 31

Text: An Overview of the World Wide Web 31

New Words 32

Grammar 35

Exercises 37

Reading Material: Why is Java Hot? 38

Lesson Five 43

Text: Browsers 43

New Words 44

Grammar 47

Exercises 48

Reading Material: What Browsers do You Use? 50

Text: Marketing in a Nutshell and the Marketing Mix 53

Lesson Six 53

New Words 55

Grammar 57

Exercises 58

Reading Material: Field Research 59

Lesson Seven 62

Text: Exporting and Export Procedures 62

New Words 63

Grammar 65

Exercises 66

Reading Material: Packaging 67

Lesson Eight 70

Text: The Three Important Terms of Delivery 70

New Words 73

Grammar 74

Exercises 76

Reading Material: What Concerns the Interests of Both Seller and Buyer? 77

Lesson Nine 80

Text: Business Contract 80

New Words 81

Grammar 83

Exercises 84

Reading Material: Printed Short Forms and Detailed Contracts 85

Lesson Ten 87

Text: Export Documentation 87

New Words 88

Grammar 90

Exercises 91

Reading Material: Bill of Lading 92

Lesson Eleven 95

Text: What is Electronic Commerce? 95

New Words 96

Grammar 98

Exercises 100

Reading Material: Electronic Data Interchange 101

Lesson Twelve 104

Text: Business to Business 104

New Words 105

Grammar 107

Exercises 108

Reading Material: Rival Net Titans from B2B Think Tank 110

Lesson Thirteen 113

Text: Electronic Checks: The Best of Both Worlds 113

New Words 114

Grammar 116

Exercises 117

Reading Material: Glossary of Electronic Check （Ⅰ） 119

Lesson Fourteen 122

Text: Financial Service Markup Language and Digital Signature 122

New Words 123

Grammar 125

Exercises 126

Reading Material: Glossary of Electronic Check （Ⅱ） 128

Lesson Fifteen 130

Text: What does E-Signature Mean for you? 130

New Words 131

Grammar 133

Exercises 134

Reading Material: B2B E-commerce Still Immature, But Growing Quickly 135

Lesson Sixteen 138

Text: What is E-mail? 138

New Words 139

Grammar 142

Exercises 143

Reading Material: The E in E-mail Stands for Evidence 144

Text: Essentials of Business Letter-writing 147

Lesson Seventeen 147

New Words 151

Grammar 153

Exercises 154

Lesson Eighteen 156

Text: Establishment of Business Relations, Enquiries and Offers 156

New Words 157

Grammar 159

Exercises 160

Reading Material: Business Letters 162

Lesson Nineteen 166

Text: Orders and Payment 166

New Words 167

Grammar 170

Exercises 172

Reading Material: Business Letters 173

Text: Shipment and Claims 176

Lesson Twenty 176

New Words 177

Grammar 179

Exercises 182

Reading Material: Business Letters 183

Lesson Twenty- One 186

Text: Telex 186

New Words 188

Grammar 189

Exercises 192

Reading Material: Business Letter 193

Appendix 195

Part A 195

Part B 213

Bibliography 228