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Unit One 1

Text:The Five Concepts of Analytical Thinking 1

Auxiliary Text(1)The Basic Decision Dilemma:The Angina/Bypass Surgery Decision(1) 14

Auxiliary Text(2)The Basic Decision Dilemma:The Angina/Bypass Surgery Decision(2) 18

Unit Two 24

Text:The Basis for Government Action:Nonappropriability 24

Auxiliary Text(1)Public Choices and Public Finance(1) 32

Auxiliary Text(2)Public Choices and Public Finance(2) 36

Text:Business Administration in High Education 41

Unit Three 41

Auxiliary Text(1)Forms of Organization 49

Auxiliary Text(2)Institutional Planning 54

Unit Four 59

Text:Green Awareness:An Opportunity for Business 59

Auxiliary Text(1)A View of Environment from the CBI 67

Auxiliary Text(2)Protecting the Environment:a New Managerial Responsibility 72

Unit Five 77

Text:Operating Paradigm Shifts 77

Auxiliary Text(1)The Importance of Innovation 84

Auxiliary Text(2)The Evolution of Management 89

Text:The Model of Modern Management 94

Unit Six 94

Auxiliary Text(1)Flexible Specialization 101

Auxiliary Text(2)The Quality Paradigm 106

Unit Seven 111

Text:Business Strategy Analysis 111

Auxiliary Text(1)Relative Bargaining Power and the Application of Industry Analysis 120

Auxiliary Text(2)Competitive Strategy Analysis 125

Unit Eight 129

Text:Synchronizing with the Marketplace 129

Auxiliary Text(1)Prerequisites for Performing Sales＆Operations Planning(1) 137

Auxiliary Text(2)Prerequisites for Performing Sales＆Operations Planning(2) 142

Unit Nine 148

Text:Mathematical Models Used in Production and Operations 148

Auxiliary Text(1)Scope and Evolution of P/OM 157

Auxiliary Text(2)The Quality Revolution and Rise of Lean Production and Soft Manufacturing 161

Unit Ten 165

Text:Stockless Production:Basic Concepts 165

Auxiliary Text(1)Stockless Production:Accomplished by Preventive Maintenance and People 170

Auxiliary Text(2)Stockless Production:A Revolution 174

Appendix Ⅰ Key to Exercises 179

Appendix Ⅱ Text Translations 187

Appendix Ⅲ Glossary 214