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Unit 1 1

Part Ⅰ 2

A．EMS Set to Speed up 3

B．Background of DHL WorldWide Express 3

Part Ⅱ 4

A．Introduction of DHL-Sinotrans 5

B．Philosophy of DHL-Sinotrans 5

Part Ⅲ 6

A．DHL Is Facing Fierce Competition 7

B．UPS to Extend Its Delivery Services 8

Part Ⅳ The World of Humor 8

Unit 2 11

Part Ⅰ 12

A．Sales of Real Estate on the Internet 12

B．Try E-headhunters to Look for High-tech Help 13

Part Ⅱ 14

A．A Report on the IT Industry 15

B．China Set to Ward off IT Attacks 16

Part Ⅲ 16

A．A Survey on E-life 17

B．Mail-order Multinationals Prefer Shanghai E-commerce Environment 17

Part Ⅳ The World of Humor 19

Unit 3 21

Part Ⅰ 22

A．Stock 22

B．Stock Market 23

Part Ⅱ 24

A．Stock Value and Indexes 25

B．The Risk Investment 25

Part Ⅲ 26

A．Warren Buffett—Ace Stockpicker 27

B．George Soros—the Man Who Moves Market 27

Part Ⅳ The World of Humor 28

Unit 4 29

Part Ⅰ 30

A．Stock Exchange 30

B．Bull Positions and Bear Positions 31

Part Ⅱ 32

A．Marketing Securities 32

B．Securities Risks 33

Part Ⅲ 34

A．How to Start an Investment 34

B．What Make Price Change? 35

Part Ⅳ The World of Humor 35

Unit 5 37

Part Ⅰ 38

A．If Something Unexpected Sometimes Occurs 38

B．Insurance Is a Necessity 38

Part Ⅱ 39

A．Insurance Plans 39

B．Questions to Expect When Applying for Insurance 40

Part Ⅲ 41

A．Insurance Companies in the United States 41

B．A Case of Salvors Demanded Security 42

Part Ⅳ The World of Humor 43

Unit 6 45

Part Ⅰ 46

A．Life Insuronce Basics 46

B．Property and Casualty Insurance Companies 46

Part Ⅱ 47

A．Screen Out Good Insurance Risks from Poor Ones 47

B．Health Insurance 47

Part Ⅲ 48

A．How Our Company Manages the Market 48

B．Federal Deposit Insurance Corporation 49

Part Ⅳ The World of Humor 50

Unit 7 51

Part Ⅰ 52

A．Financial Market 52

B．Online Financiers 52

Part Ⅱ 53

A．The Problem of Inflation 53

B．Shanghai's Financial Industry 54

C．Dollars in the World Market 54

Part Ⅲ 55

A．Bank Cards' Status Show Growing Trend Among Customers 56

B．Evolution of Renminbi Exchange Rate Regime 57

Part Ⅳ The World of Humor 57

Unit 8 59

Part Ⅰ 60

A．Foreign Investment(1) 61

B．Foreign Investment(2) 62

Part Ⅱ 62

A．Investment Wisdom from Warren Buffet 63

B．Investment Environment 64

Part Ⅲ 64

A．Establishing Joint Ventures 65

B．Preferential Policies 65

Part Ⅳ The World of Humor 66

Test 1 67

Part Ⅰ 68

Part Ⅱ 69

Part Ⅲ 70

Part Ⅳ 71

Part Ⅴ 71

Unit 9 73

Part Ⅰ 74

A．Physical Distribution 74

B．Physical Distribution Management(PDM) 75

Part Ⅱ 76

A．Ocean Freight and Air Freight 76

B．Containerization 77

Part Ⅲ 78

A．Mode of Transportation 78

B．Shipping Goods 79

Part Ⅳ The World of Humor 80

Unit 10 81

Part Ⅰ 82

A．World's Richest Billionaires 83

B．Interview with Bill Gates 83

Part Ⅱ 84

A．Stock Market's Miracle Man 84

B．Seeking the Gold Apple 85

Part Ⅲ 85

A．Good Style,Good Attitude 86

B．A Tale of Shanghai's"Aufo Doctor" 86

Part Ⅳ The World of Humor 87

Unit 11 89

Part Ⅰ 90

A．The Importance of Export Trade 90

B．What Is Exporting? 91

Part Ⅱ 91

A．Export Market Research 92

B．Variables in Marketing 93

Part Ⅲ 94

A．Exporting Procedures(1) 94

B．Exporting Procedures(2) 95

Part Ⅳ The World of Humor 96

Unit 12 97

Part Ⅰ 98

A．Some Special Terms in Export Trade 98

B．Importance of Export Pricing 99

Part Ⅱ 100

A．Setting Export Prices—Cost Considerations 100

B．Prices for Private Plates up at Auction 101

Part Ⅲ 102

A．Business Inquiries(1) 102

B．Business Inquiries(2) 103

C．Business Inquiries(3) 103

Part Ⅳ The World of Humor 104

Unit 13 105

Part Ⅰ 106

A．Business Unusual for Private Eyes—Detective Agencies Seek Legal Trade Status 106

B．Hunting down the unfaithful 107

Part Ⅱ 108

A．Remittance Business Grows 108

B．Arbitration Thrives in China 109

Part Ⅲ 110

A．New Firm Sells Bargains 110

B．Clubs Teach Kids Investment 111

Part Ⅳ The World of Humor 112

Unit 14 113

Part Ⅰ 114

A．Promotion Strategies 115

B．A Promoting Project 115

Part Ⅱ 116

A．Giving Business Presentations(Ⅰ) 117

B．Giving Business Presentations(Ⅱ) 117

Part Ⅲ 118

A．A Sales Presentation(Ⅰ) 119

B．A Sales Presentation(Ⅱ) 120

Part Ⅳ The World of Humor 121

Unit 15 123

Part Ⅰ 124

A．Cross-cultural Negotiations 125

B．The Concept of"Face" 125

Part Ⅱ 126

A．Cross-cultural Negotiating Tips 127

B．Different Negotiating Styles 128

Part Ⅲ 129

A．Negotiating in Japan 130

B．A Negotiation 131

Part Ⅳ The World of Humor 132

Test 2 133

Part Ⅰ 134

Part Ⅱ 135

Part Ⅲ 135

Part Ⅳ 136

Part Ⅴ 137

Words List 138