国际商务英语阅读 = reading practice for international business englishpdf电子书版本下载

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Chapter 1 General View of International Business 1

Text 1 GATT and WTO 3

Text 2 Globalization 13

Chapter 2 International Business Law 25

Text 1 Elements of International Contract 27

Text 2 Termination of an Offer 36

Chapter 3 Economic Integration 45

Text 1 The European Union 47

Text 2 European Integration in a Global Context 58

Chapter 4 INCOTERMS 2010 67

Text 1 Incoterms 2010 69

Text 2 Incoterms 2010：ICC Official Rules for the Interpretation of Trade Terms 79

Chapter 5 International Logistics 90

Text 1 International Supply Chain 91

Text 2 Management of International Logistics 101

Chapter 6 International Payments 108

Text 1 Letter of Credit 111

Text 2 Collection 122

Chapter 7 International Finance 132

Text 1 Foreign Exchange and Its Transactions 134

Text 2 The Function of Securities Markets 145

Chapter 8 International Marketing 158

Text 1 Steps in Marketing Research Process 160

Text 2 Product Mix Strategies 167

Chapter 9 International Accounting and Taxation 177

Text 1 Accounting Standardization 178

Text 2 International Taxation 188

Chapter 10 International Human Resource Management 197

Text 1 Human Resource Management 199

Text 2 International Labor Relations 211

Chapter 11 Foreign Direct Investment 220

Text 1 Understanding Foreign Direct Investment（FDI） 221

Text 2 Costs and Benefits of FDI to the Nation-State 232

Chapter 12 International Business Environment 244

Text 1 Political Risks of Global Business 246

Text 2 The Global Social and Economic Environment 256

Chapter 13 Culture and International Business 267

Text 1 Elements of Culture 268

Text 2 Cultural Differences in International Business 279

Chapter 14 E-commerce 288

Text 1 What is E-commerce？ 289

Text 2 On-line Auction Business 296

Chapter 15 International Business Organizations 307

Text 1 International Chamber of Commerce 308

Text 2 International Standard Organization 321

Chapter 16 China（Shanghai）Pilot Free Trade Zone 331

Text 1 Shanghai's Pilot Free Trade Zone 333

Text 2 Government Influence on Economic Condition 341