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Unit 1 General Introduction 1

Part A What is Etiquette and Protocol？ 1

Part B Etiquette and Protocol in Events and Exhibitions 4

Part C Think Rightly：Ethics and Etiquette 7

Target Practice 8

Unit 2 Professional Image for Event Staff 13

Part A The Basics of Professional Images 13

Part B The Images in Business 17

Part C Body Language 23

Part D Top Ten Body Language Tips 29

Target Practice 31

Unit 3 Daily Etiquette for Event Staff 34

Part A How to Introduce and Be Introduced 35

Part B Handshakes 38

Part C Business Cards 41

Part D Telephone Courtesy 44

Part E Appointment and Visiting 54

Target Practice 56

Unit 4 Pre-con Meeting Etiquette 59

Part A Invitation Etiquette 59

Part B Conference Room Layout and Seating Arrangement 62

Part C Formal Event Etiquette—Arrival and Seating 67

Target Practice 69

Unit 5 On-Site Etiquette 71

Part A Greeting Etiquette 71

Part B Trade Show Booth Etiquette Can Attract Attendees 73

Part C Speech Etiquette 75

Part D Etiquette of Audience and Listeners 76

Part E Negotiation Etiquette 79

Part F On-Site Event Orchestration 84

Target Practice 91

Unit 6 Post-Event Etiquette 93

Part A Gift-Giving Etiquette 93

Part B Business Entertainment 100

Part C Table Manners 104

Part D Tips for Gift-Giving 112

Target Practice 113

Unit 7 Etiquette in Event Countries 114

Part A Europe 116

Part B Africa 124

Part C The Middle East 125

Part D Asia and the Pacific 127

Part E America 132

Target Practice 136

Unit 8 Event Ethics,Etiquette and Essentials A～Z 137

Target Practice 149

References 155