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Unit 1 Job Hunting 1

Part Ⅰ Listening and Speaking 2

Part Ⅱ Reading 5

Text A 5 Sure-fire Ways to Mess up a Job Interview 6

Text B Challenging Job Market in China 10

Part Ⅲ Strategies：听力解析 15

Part Ⅳ Applied Writing： Resume（简历） 17

Part Ⅴ Cultural Express： Job Hunting Tips 19

Unit 2 Interesting Jobs 22

Part Ⅰ Listening and Speaking 23

Part Ⅱ Reading 27

Text A Event Planning： Wedding 27

Text B Premarital Counseling 32

Part Ⅲ Strategies：词汇解析 35

Part Ⅳ Applied Writing： Contract（合同） 40

Part Ⅴ Cultural Express： Trying Different Jobs vs.Taking a Long Term Career 43

Unit 3 Business on Campus 46

Part Ⅰ Listening and Speaking 47

Part Ⅱ Reading 50

Text A To Be the Next Millionaire 51

Text B Money Making Schemes 55

Part Ⅲ Strategies：翻译解析 58

Part Ⅳ Applied Writing： Specifications（说明书） 60

Part Ⅴ Cultural Express： Tips on Starting an E-Business 61

Unit 4 Customer Service 64

Part Ⅰ Listening and Speaking 65

Part Ⅱ Reading 69

Text A The Greatest Customer Service Story Ever Told 69

Text B Rules for Good Customer Service 74

Part Ⅲ Strategies： 写作解析 77

Part Ⅳ Applied Writing：Complaint Letter（投诉信） 80

Part Ⅴ Cultural Express：Wal-Mart Business Culture 81

Unit 5 Culture Shock 84

Part Ⅰ Listening and Speaking 85

Part Ⅱ Reading 90

Text A Disney Culture Shock 91

Text B How to Handle Business Culture Shock 96

Part Ⅲ Strategies：阅读解析（一） 100

Part Ⅳ Applied Writing： Welcome Speech/Letter（欢迎词） 107

Part Ⅴ Cultural Express： Cross-Cultural Differences 109

Travel in China 110

Unit 6 Technology and Life 113

Part Ⅰ Listening and Speaking 114

Part Ⅱ Reading 118

Text A How Has Technology Changed Our Lives 118

Text B How did the iPad Change Our Lives？ 122

Part Ⅲ Strategies：阅读解析（二） 125

Part Ⅳ Applied Writing：Farewell Speech/Letter（欢送词） 128

Part Ⅴ Cultural Express：What is Intercultural Communication？ 130

German or Global？ 130

Unit 7 Elite Entrepreneurs 132

Part Ⅰ Listening and Speaking 133

Part Ⅱ Reading 138

Text A Henry Ford—Founder of the Ford Motor Company 139

Text B Huayi Brothers and the New Business of Chinese Blockbusters 144

Part Ⅲ Strategies：阅读解析（三） 148

Part Ⅳ Applied Writing：Advertisement（广告） 149

Part Ⅴ Cultural Express：Microsoft Corporation 152

Unit 8 Failure and Success 154

Part Ⅰ Listening and Speaking 155

Part Ⅱ Reading 159

Text A Looking Back and Looking Forward 159

Text B Love and Loss 163

Part Ⅲ Strategies：阅读解析（四） 167

Part Ⅳ Applied Writing：Memo（备忘录） 169

Part Ⅴ Cultural Express：Apple 170