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Unit 1 Cultural Differences 1

Text A Understanding Cultural Differences in Business 1

Text B How Can Cultural Differences Affect Business Communication? 9

Text C The Differences Between Chinese and Western Culture 15

Writing Letter of Apology 19

Unit 2 Appointments 22

Text A Effective Appointment Setting Techniques 22

Text B Canceling an Appointment 27

Text C Top Tips for Appointment Setting 33

Writing Letter of Making Engagement 36

Unit 3 Business Visiting 38

Text A How to Prepare for a Business Trip 38

Text B Business Etiquette Tips for International Travel 44

Text C How to Behave on International Business Trips 51

Writing Letter of Request 53

Unit 4 Effective Business Communication 56

Text A Improving Business Communication Skills 56

Text B Successful Business Communication:It Starts at the Beginning 62

Text C 9 Secrets of Effective Business Communication 67

Writing Letter of Complaint 70

Unit 5 Intercultural Etiquette 73

Text A Intercultural Business Etiquette 73

Text B Global Etiquette Dos and Don'ts 78

Text C What Is Intercultural Etiquette? 86

Writing Letter of Inquiries 89

Unit 6 Travel and Tourism 91

Text A Tips for Holiday Travel 91

Text B Five Tips for Holiday Air Travel 97

Text C How to Truly Relax While Traveling 103

Writing Letter of Introduction and Recommendation 106

Unit 7 International Trade 111

Text A Benefits of International Trade 111

Text B The Global Economy Is Counting on a U.S./Europe Trade Deal 118

Text C The Apple/Samsung Trade Dispute Can't Be Solved by Trade Policy 125

Writing Letter of Reservation 128

Unit 8 Entertaining 131

Text A How to Entertain Business Clients When They Are in Town 131

Text B Google and YouTube Plot to Conquer TV and Music Business 137

Text C Successful Entertaining in China 145

Writing Letter of Application 148

Appendix Ⅰ Background,Language Points and Translation 152

Appendix Ⅱ Keys to the Exercises 237

Appendix Ⅲ Glossary 257