MBA英文案例阅读 下 组织结构管理篇·信息系统管理篇pdf电子书版本下载

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第一部分 组织结构管理篇 3

1．The Mission of Provigo,Inc.of Canada 3

2．The Case of the MSWD 13

3．Ellen Randall:the Ceiling and the Wall 21

4．FAB Sweets Limited 27

5．The Abraham Rosner Case 35

6．Evergreen Willows 45

7．The New Product Meeting 52

8．Missouri Campus Bitterly Divided Over How to Reallocate Funds 57

9．L.J.Summers Company 70

10．Eagle Airlines 79

11．Westinghouse Gets Respect at Last 90

12．Hausser Food Products Company 104

13．The McDonald's Mystique 117

14．Wal-Mart's Culture Stories 126

15．Ned Norman,Committee Chairman 133

16．The Road to Hell 139

17．A Case of Misunderstanding:Mr.Hart and Mr.Bing 151

18．Refusing a Promotion 157

19．Beta Bureau 162

第二部分 信息系统管理篇 177

1．Issues in Information System 177

2．Redesigns for Quality in Mckesson Drug Company 183

3．Du Pont:Managing Information Technology 189

4．Seagram:Stays on Top 193

5．How Fidelity Manage Other People's Money 198

6．Nestlé's Global Business Strategy and Information System 203

7．Festo's System Aimed Greatest Service and Minimal Stock 214

8．Is a Computerized Information System Necessary? 221

9．Sears—Can Reinvent Itself? 226

10．How to Make a Strategy to Executive Information System 232

11．A Telecommunications Route to Success 239

12．Ensuring Quality with Customer Self-Service 245

13．Time-saving Is Strategy of Restaurant Chain 252

14．Security Pacific Automation Corp.IS:An IS Management Triumph 256

15．Information Refinery of Information Theater 262

16．Douglas Cut Down Costs 266

17．FoxMeyer's Wrong Information Strategy 272

18．Data Warehouse Prescription Pulled Glaxo Through 280

19．The Intranet Comes to Silicon Valley 285

20．How to Help a German Lender with a Relational Database Management System 290

21．Bar Codes—A Strategic Business Tool 294

22．Electronic Commerce 301

23．World Bank Invests in Developing Countries'Internet 311

24．Cuttyhunk Bank:How to Communicate with the Outside 318

25．Unifying Communications in Alaska 325

26．Unity World Operations with Universal Effort 329

27．The Problem of Privacy in the Information Age 335

28．Salomon Treasury Bond Scandal 339

29．Web Technology for Human Resources 344