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Unit One The Theory of International Trade 1

Section One：Listen and Warm up 1

Section Two：Listen and Make Choices 2

Section Three：Listen and Fill in Blanks 3

Section Four：Listen and Dictate 3

Section Five：Listen and Make Judgments 4

Section Six：Listen and Understand 5

Unit Two World Trade Organization 7

Section One：Listen and Warm up 7

Section Two：Listen and Make Choices 7

Section Three：Listen and Fill in Blanks 8

Section Four：Listen and Dictate 9

Section Five：Listen and Make Judgments 10

Section Six：Listen and Understand 10

Unit Three Marketing 12

Section One：Listen and Warm up 12

Section Two：Listen and Make Choices 12

Section Three：Listen and Fill in Blanks 13

Section Four：Listen and Dictate 14

Section Five：Listen and Make Judgments 14

Section Six：Listen and Understand 15

Unit Four Marketing Mix 17

Section One：Listen and Warm up 17

Section Two：Listen and Make Choices 18

Section Three：Listen and Fill in Blanks 18

Section Four：Listen and Dictate 19

Section Five：Listen and Make Judgments 19

Section Six：Listen and Understand 20

Unit Five Promotion Activities 22

Section One：Listen and Warm up 22

Section Two：Listen and Make Choices 23

Section Three：Listen and Fill in Blanks 23

Section Four：Listen and Dictate 24

Section Five：Listen and Make Judgments 24

Section Six：Listen and Understand 25

Unit Six Brand Strategy 27

Section One：Listen and Warm up 27

Section Two：Listen and Make Choices 28

Section Three：Listen and Fill in Blanks 29

Section Four：Listen and Dictate 30

Section Five：Listen and Make Judgments 30

Section Six：Listen and Understand 31

Unit Seven Business and Managerial Ethics 33

Section One：Listen and Warm up 33

Section Two：Listen and Make Choices 34

Section Three：Listen and Fill in Blanks 35

Section Four：Listen and Dictate 36

Section Five：Listen and Make Judgments 36

Section Six：Listen and Understand 37

Unit Eight Women in Business 39

Section One：Listen and Warm up 39

Section Two：Listen and Make Choices 40

Section Three：Listen and Fill in Blanks 41

Section Four：Listen and Dictate 41

Section Five：Listen and Make Judgments 42

Section Six：Listen and Understand 43

Unit Nine The Stocks 45

Section One：Listen and Warm up 45

Section Two：Listen and Make Choices 46

Section Three：Listen and Fill in Blanks 46

Section Four：Listen and Dictate 47

Section Five：Listen and Make Judgments 47

Section Six：Listen and Understand 48

Unit Ten Business Recession 50

Section One：Listen and Warm up 50

Section Two：Listen and Make Choices 51

Section Three：Listen and Fill in Blanks 51

Section Four：Listen and Dictate 52

Section Five：Listen and Make Judgments 53

Section Six：Listen and Understand 53

Unit Eleven Free Trade and Protectionism 55

Section One：Listen and Warm up 55

Section Two：Listen and Make Choices 56

Section Three：Listen and Fill in Blanks 56

Section Four：Listen and Dictate 57

Section Five：Listen and Make Judgments 58

Section Six：Listen and Understand 59

Unit Twelve Intellectual Property Rights 61

Section One：Listen and Warm up 61

Section Two：Listen and Make Choices 62

Section Three：Listen and Fill in Blanks 62

Section Four：Listen and Dictate 63

Section Five：Listen and Make Judgments 64

Section Six：Listen and Understand 65

Tapescripts 67