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Unit 1 Form and Structure of A Business Letter 1

Principles of Good Communication 2

The Structure of A Business Letter 5

The Form of A Business Letter 9

Addressing Envelopes 12

Exercises 13

Unit 2 Enquiries ＆ Replies 14

Introduction 15

Specimen Letters 16

Notes 18

Supplementary Reading 23

Exercises 24

Unit 3 Quotations， Firm Offers ＆ Counter O 28

ers 28

Introduction 29

Specimen Letters 30

Notes 35

Supplementary Reading 37

Exercises 38

Unit 4 Orders ＆ Acknowledgements 42

Introduction 43

Specimen Letters 43

Relative Documents 47

Notes 50

Supplementary Reading 51

Exercises 53

Unit 5 Terms of Payment 56

Introduction 57

Specimen Letters 57

Relative Documents 64

Notes 71

Supplementary Reading 73

Exercises 76

Unit 6 Packing 80

Introduction 81

Specimen Letters 81

Relative Documents 84

Notes 85

Supplementary Reading 86

Exercises 88

Unit 7 Transport 91

Introduction 92

Specimen Letters 92

Relative Documents 98

Notes 101

Supplementary Reading 103

Exercises 105

Unit 8 Insurancel 109

Introduction 110

Specimen Letters 110

Relative Documents 113

Notes 116

Supplementary Reading 117

Exercises 119

Unit 9 Complaint， Claim ＆ Settlement 123

Introduction 124

Specimen Letters 125

Notes 129

Supplementary Reading 130

Exercises 131

Unit 10 Agency 136

Introduction 137

Specimen Letters 137

Relative Documents 140

Notes 142

Supplementary Reading 143

Exercises 146

Unit 11 Compensation Trade， Processing ＆ Assembling Trade 149

Introduction 150

Specimen Letters 150

Relative Documents 153

Notes 155

Supplementary Reading 158

Exercises 159

Unit 12 Joint Venture ＆ Tender 162

Introduction 163

Specimen letters 163

Relative Documents 166

Notes 170

Supplementary Reading 171

Exercises 173

Unit 13 Case Study 176

Introduction 177

Specimen Letters 177

Notes 188

Supplementary Reading 188

Exercises 192

Unit 14 International Business Contract 194

Introduction 195

General Principles of Contract Drafting 195

Specimen Letters 196

Relative Documents 200

Notes 203

Supplementary Reading 204

Exercises 210

APPENDIXES 212

参考文献 233