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Unit 1 Corporate Culture 1

Part A Getting Started 1

Part B Listening Tasks 2

Listening 1:About Management Worldwide Ltd 2

Listening 2:About IKEA 2

Listening 3:About IKEA(continued) 5

Listening 4:Briefing on Some Companies' Corporate Culture 6

Part C Video Clip 9

Part D Home Listening:The NEW GE Corporate Culture 9

Unit 2 Interview 11

Part A Getting Started 11

Part B Listening Tasks 13

Listening 1:Dialogue 1 13

Listening 2:Dialogue 2 14

Listening 3:Passage—Making a Good Impression 15

Part C Video Clip 16

Part D Home Listening:Getting an Interview 17

Unit 3 Job and Career 18

Part A Getting Started 18

Part B Listening Tasks 20

Listening 1:Why They Like Their Jobs 20

Listening 2:How They View Their Jobs 21

Part C Video Clip 23

Part D Home Listening:What I Like About My Job 25

Unit 4 Entrepreneurs 27

Part A Getting Started 27

Part B Listening Tasks 29

Listening 1:What Do You Need to Be an Entrepreneur? 29

Listening 2:Emerging Market Pioneer—Jack Ma 31

Part C Video Clip 32

Part D Home Listening:A Radio Interview 36

Unit 5 Making Arrangements 38

Part A Getting Started 38

Part B Listening Tasks 39

Listening 1:Arranging a Conference 39

Listening 2:Confirming Conference Arrangements 41

Listening 3:Arranging for a Business Trip 42

Part C Video Clip 44

Part D Home Listening:Asad's Schedule 45

Unit 6 Business Traveling 46

Part A Getting Started 46

Part B Listening Tasks 46

Listening 1:Security Check;Major Responsibility of a Secretary 47

Listening 2:Checking in to a Hotel 48

Listening 3:Attending a Trade Show 49

Part C Video Clip 51

Part D Home Listening:Welcoming Visitors 53

Unit 7 Business Visit and Entertainment 55

Part A Getting Started 55

Part B Listening Tasks 55

Listening 1:Booking Tickets 55

Listening 2:Arranging a Visit 56

Listening 3:First Visit 60

Part C Video Clip 61

Part D Home Listening:Business Meals and Dining Out 63

Unit 8 Business Meetings 66

Part A Getting Started 66

Part B Listening Tasks 66

Listening 1:A Meeting on Cutting the Budget 68

Listening 2:Arrangement of a Sales Conference 70

Listening 3:A Conference on Carrying out a New Plan 72

Part C Video Clip 74

Part D Home Listening:A Meeting on Solving Problems 75

Unit 9 Presentation 77

Part A Getting Started 77

Part B Listening Tasks 80

Listening 1:Product Presentation 80

Listening 2:First Day at JPC 81

Part C Video Clip 82

Part D Home Listening:Business Knowledge 84

Unit 10 Business Negotiations 86

Part A Getting Started 86

Part B Listening Tasks 87

Listening 1:Negotiation:Getting Started 87

Listening 2:Negotiation:Bargaining 90

Listening 3:Negotiation:Closing the Deal 92

Part C Video Clip:"I Quit"Position in Negotiations 93

Part D Home Listening:An Interview:Negotiation Strategy 94

Unit 11 Advertising and Marketing 96

Part A Getting Started 96

Part B Listening Tasks 98

Listening 1:Analyzing Techniques of Advertising 98

Listening 2:How McDonald's Revolutionized Marketing 30 Years Ago 100

Part C Video Clip 101

Part D Home Listening:Reebok Launches Ad Campaign 104

Unit 12 Solving Problems 106

Part A Getting Started 106

Part B Listening Tasks 107

Listening 1:Delivery Problem 107

Listening 2:Settling Claims 109

Listening 3:Negotiation Tips 111

Part C Video Clip 112

Part D Home Listening:Interview with an Negotiation Expert 114