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Unit 1 2

Section Ⅰ Special Terms 2

Section Ⅱ Texts for Reading 2

Text A World Tourism Organization 3

Text B The Benefits of Tourism 9

Unit 2 18

Section Ⅰ Special Terms 18

Section Ⅱ Texts for Reading 18

Text A Travelers 19

Text B Urban Tourism 27

Unit 3 40

SectionⅠ Special Terms 40

Section Ⅱ Texts for Reading 40

Text A An Overview of the Air Transportation 41

Text B Singapore Airlines and the Supply of Tourist Transport Services 49

Unit 4 60

Section Ⅰ Special Terms 60

Text A Travel Agency 61

Section Ⅱ Texts for Reading 61

Text B Chinese Outbound Tourism Development 70

Unit 5 78

Section Ⅰ Special Terms 78

Section Ⅱ Texts for Reading 78

Text A Tour Operator 79

Text B Tourism in Oxford 87

Section Ⅰ Special Terms 94

Section Ⅱ Texts for Reading 94

Unit 6 94

Text A Tour Guide 95

Text B Guidespeak 104

Unit 7 116

Section Ⅰ Special Terms 116

Section Ⅱ Texts for Reading 116

Text A Conferences and Exhibitions 116

Text B Principals Involved in Trade Shows and Exhibits 133

Unit 8 144

Section Ⅰ Special Terms 144

Text A Hotels 145

Section Ⅱ Texts for Reading 145

Text B Hotels Business in Beijing,Shanghai and Hong Kong 154

Unit 9 164

Section Ⅰ Special Terms 164

Section Ⅱ Texts for Reading 165

Text A Front Office Operations 165

Text B The Role of Service in the Hospitality Industry 178

Section Ⅱ Texts for Reading 188

Section Ⅰ Special Terms 188

Unit 10 188

Text A Food and Beverage Service 189

Text B Mexican Food 198

Unit 11 208

Section Ⅰ Special Terms 208

Section Ⅱ Texts for Reading 208

Text A The Housekeeping Department 209

Text B Hotels:The New Generation 215

Section Ⅰ Special Terms 224

Section Ⅱ Texts for Reading 224

Unit 12 224

Text A Hotel Marketing 225

Text B The Tourism Markeplace:New Challenges 233

Unit 13 244

Section Ⅰ Special Terms 244

Section Ⅱ Texts for Reading 245

Text A Hotel Accounting 245

Text B Economic Pricing Strategies for Hotels 255

Section Ⅱ Texts for Reading 270

Section Ⅰ Special Terms 270

Unit 14 270

Text A Engineering and Maintenance Operation 271

Text B Guest Security 281

Unit 15 292

Section Ⅰ Special Terms 292

Section Ⅱ Texts for Reading 292

Text A A Global Industry 292

Text B Tourist Industry Accelerates Opening-up 301

Appendix Ⅰ 308

Appendix Ⅱ 315