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PART A BUSINESS LETTERS IN TOURISM 1

UNIT Ⅰ Essential Parts of a Business Letter 3

UNIT Ⅱ Forms of a Business Letter 7

UNIT Ⅲ More on the Parts of a Business Letter 17

UNIT Ⅳ Essential Qualities of a Business Letter 27

UNIT Ⅴ Circulars, Memos and Form Letters 34

UNIT Ⅵ Additional Information on Letter Writing 46

PART B THE INTERNET AND ITS IMPACT ON TOURISM 50

UNIT Ⅰ What is the Internet 51

UNIT Ⅱ The History, Status Quo and Prospects of the Internet 55

UNIT Ⅲ The Internet and Tourism 66

PART C AGREEMENTS AND CONTRACTS 84

UNIT Ⅰ Agreements in the Travel Industry 85

UNIT Ⅱ Language Characteristics 94

UNIT Ⅲ Contracts 98

UNIT Ⅳ Sample Agreements and Contracts 103

PART D TRANSPORTATION IN TOURISM 113

UNIT Ⅰ Air Transportation 114

UNIT Ⅱ Rail Transportation 148

UNIT Ⅲ Road Transportation 163

UNIT Ⅳ Water Transportation 176

PART E ADVERTISING IN TOURISM 198

UNIT Ⅰ Advertising in Tourist Promotion 199

UNIT Ⅱ Advertisement and Advertising Copy 203

UNIT Ⅲ Advertising of Tourist Destinations 213

UNIT Ⅳ Advertising of Tour Operators and Travel Agencies 223

UNIT Ⅴ Advertising of Hotels and Resorts 229

UNIT Ⅵ Advertising of Other Tourism-related Entities 242

UNIT Ⅶ Advertising in Black and White Printing 251

PART F PUBLICITY LITERATURE IN TOURISM 261

UNIT Ⅰ Publicity of Destination Countries 262

UNIT Ⅱ Publicity of Destination Cities 280

UNIT Ⅲ Publicity of Tourist Attractions 291

UNIT Ⅳ Publicity of Tourist Operations 300

UNIT Ⅴ Guidelines in Publicity Literature Writing 305

PART G ECOTOURISM AND SUSTAINABLE DEVELOPMENT 307

UNIT Ⅰ Origin and Definition of Ecotourism 311

UNIT Ⅱ Yellowstone-World s First National Park 316

UNIT Ⅲ New site in Chinese Ecotourism 333

UNIT Ⅳ A Brief Conclusion 341

PART H MISCELLANEOUS APPLICATIONS 345

UNIT Ⅰ Forms and Documents 346

UNIT Ⅱ Invitations and Replies 388

UNIT Ⅲ Menus 398

UNIT Ⅳ Tour Itineraries 422

UNIT Ⅴ Work Reports 443

References 461