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unit 1 Global Business 1

chapter one Doing Business Internationally 3

Part One:International Advertising 4

Part Two:How Is Your Cross-Cultural Business IQ? 7

Part Three:Reading in the Academic World 16

International Culture 17

Part Four:The Mechanics of Writing 23

Part Five:Writing in the Academic World 30

chapter two International Economy 37

Part One:Supply and Demand—Stories in the News 38

Part Two:Business in Literature:Excerpt from Lawrence Durrell's Bitter Lemons 41

Part Three:Reading in the Academic World 48

Economic Systems 50

Part Four:The Mechanics of Writing 55

Part Five:Writing in the Academic World 61

unit 2 Art 69

chapter three Themes and Purposes 71

Part One:Looking at Art:What's the Story? 72

Part Two:Art in the Service of Religion 77

Part Three:Reading in the Academic World 83

Art as the Mirror of Everyday Life 84

Part Four:The Mechanics of Writing 90

Part Five:Writing in the Academic World 98

chapter four The Ancient World:Egypt 107

Part One:Rules of Egyptian Art 108

Part Two:Finds Reveal Much of Life at Pyramids 112

Part Three:Reading in the Academic World 118

Egyptian Civilization:A Brief History 119

Part Four:The Mechanics of Writing 124

Part Five:Writing in the Academic World 129

unit 3 Psychology 135

chapter five States of Consciousness 137

Part One:Lucid Dreaming 138

Part Two:Dreaming across Cultures 141

Part Three:Reading in the Academic World 146

Interpretation of Dreams 149

Part Four:The Mechanics of Writing 153

Part Five:Writing in the Academic World 157

chapter six Abnormal Psychology 161

Part One:What Is Abnormal? 162

Part Two:Abnormality--Culture Based? 167

Part Three:Reading in the Academic World 173

Approaches to Psychological Therapy 174

Part Four:The Mechanics of Writing 179

Part Five:Writing in the Academic World 184

unit 4 Health 189

chapter seven Medicine and Drugs:Addictive Substances 191

Part One:The Babies of Addiction 192

Part Two:Addiction in Developing Countries 195

Part Three:Reading in the Academic World 201

Addiction:What Can Be Done about It? 203

Part Four:The Mechanics of Writing 207

Part Five:Writing in the Academic World 212

chapter eight Secrets of Good Health 217

Part One:Ten Principles of Health and Illness 218

Part Two:Secrets of a Long Life:"Attention,Willard Scott" 222

Part Three:Reading in the Academic World 228

Health as Wholeness;Wholeness as Perfection 230

Part Four:The Mechanics of Writing 234

Part Five:Writing in the Academic World 238

Appendices 245

Appendix One:Spelling Rules 245

Appendix Two:Common Irregular Verbs 247

Appendix Three:Summary of Conjunctions 248

Photo Credits 251