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Unit 1 1

Part A The Evolution of Management 1

Part B Jerry Jones Talks About Owning and Managing America s Team 10

Unit 2 14

Part A The Managerial Functions 14

Part B Pepsi Proves It s Not to Be Tampered With 27

Unit 3 31

Part A Management Functions Begin With Planning 31

Part B What Makes for b Successful Supervisor? 42

Unit 4 46

Part A Organizing as an Essential Managerial Function 46

Part B Sander s Supermarkets Store ＃ 21:Orientation of a New Employee 53

Part A The Staffing Function and the Human Resources Department(I) 57

Unit 5 57

Part B Intolerable Working Conditions 67

Unit 6 72

Part A The Staffing Function and the Human Resources Department(II) 72

Part B Can Saturn s Leaders Continue the Success Story? 82

Unit 7 87

Part A Social Responsibility,Managerial Ethics and Decision Making 87

Part B Marketing Planning,and Marketing Research 94

Unit 8 102

Part A Strategic Management 102

Part B Segmentation,Product Life Cycle and Setting Market Objectives 111

Unit 9 118

Part A Goods and Financial Markets 118

Part B Price and Product 127

Part A Expectations 134

Unit 10 134

Part B Distribution 141

Unit 11 147

Part A Openness in Goods and Financial Markets 147

Part B elasticity of Demand 154

Unit 12 159

Part A Putting All Markets Together 159

Part B Rural Non-farm Income in Developing Countries 165

Unit 13 175

Part A Overall Economic Environment and Agriclture 175

Part B Patterns in RNF Activity:Inter-and Intraregional Differences 184

Unit 14 190

Part A Implications for Developing Countries Agricultural growth and Trade 190

Part B The Effects of RNF Activity on Farming 199

Part A Feeding the Cities(I) 205

Unit 15 205

Part B Distribution of Non-farm Income Across Landholding Classes and Overall Income Strata 216

Unit 16 225

Part A Feeding the Cities(II) 225

Part B Urbanization 232

Unit 17 241

Part A the Development of Agriculture in Britain 241

Part B Adding a Multisectoral Perspective to Agricultural and Rural Development Policies 248

Unit 18 255

Part A The Scope of Ecology 255

Part B Policy issues and Implications 261

参考译文 267

Keys to exercises 330

参考文献 345