图书介绍
商务英语应用文写作pdf电子书版本下载
- 施晓燕，李红主编 著
- 出版社： 北京：科学出版社
- ISBN：9787030286383
- 出版时间：2010
- 标注页数：192页
- 文件大小：43MB
- 文件页数：200页
- 主题词：商务－英语－应用文－写作－高等学校－教材
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图书目录
PART Ⅰ Business Correspondence 3
Unit 1 Fundamentals of Business Letter Writing 3
1.1 Language Style and Tone of Business Writing 4
1.2 Essential Principles of Business Writing 6
Unit 2 The Components and Layout of the Business Letter 12
2.1 The Components of the Business Letter 12
2.2 The Layout of the business letter 16
2.3 The Layout of the Envelope 21
Unit 3 Status/Credit Inquiries and Replies 23
3.1 Introduction to Status/Credit Inquiries and Replies 23
3.2 Sample Letters 26
Unit 4 Establishment of Business Relations 33
4.1 Introduction to Letters of Establishing Business Relations and Replies 33
4.2 Sample Letters 34
Unit 5 Inquiries and Replies 41
5.1 Introduction to Inquiries and Replies 41
5.2 Sample Letters 44
Unit 6 Quotations,Offers and Counter-Offers 51
6.1 Introduction to Quotations,Offers and Counter-Offers 51
6.2 Sample Letters 53
Unit 7 Orders and Replies 62
7.1 Introduction to Orders and Replies 62
7.2 Sample Letters 64
Unit 8 Payment and Settlement 72
8.1 Introduction to International Payments 72
8.2 Letters Concerning Payments 74
8.3 Sample Letters 76
Unit 9 Packing and Shipment 88
9.1 Introduction to Packing and Shipment 88
9.2 Sample Letters 90
Unit 10 Insurance 100
10.1 Introduction to Insurance 100
10.2 Letters Concerning Insurance 102
10.3 Sample Letters 103
Unit 11 Complaints/Claims and Adjustments 110
11.1 Introduction to Complaints/Claims and Adjustments 110
11.2 Sample Letters 112
PART Ⅱ Other Practical Business Writings 123
Unit 12 E-mail Writing 123
12.1 Introduction to E-mail Writing 123
12.2 Sample E-mails for Business Communication 126
Unit 13 Memo Writing 131
13.1 Introduction to Memo Writing 131
13.2 Sample Memos 135
Unit 14 Minutes Writing 139
14.1 Introduction to Minutes Writing 139
14.2 Sample Minutes 141
Unit 15 Business Report Writing 145
15.1 Introduction to Business Report Writing 145
15.2 Types of Reports 151
15.3 Sample Reports 158
Unit 16 Contract Writing 164
16.1 Introduction to Contract Writing 164
16.2 Sample Contracts 168
Appendix Ⅰ 常用商务英语缩略语 178
Appendix Ⅱ 常用电子邮件缩写词、首字母组合和行话 190
References 192