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Unit 1 The field of tourism studies 旅游研究领域 1

Text:Tourism studies and the key concepts 旅游研究及基本概念 1

Exercises 练习 11

Read to widen your horizons 扩展阅读 13

Chicken soup for the student's soul 心灵鸡汤 14

Unit 2 Tourism market system 旅游市场体系 15

Text:Tourism demand and supply 旅游需求与供给 15

Exercises 练习 24

Read to widen your horizons 扩展阅读 26

Chicken soup for the student's soul 心灵鸡汤 29

Unit 3 Tourist motivations 旅游动机 30

Text:Why do people travel? 人为什么要旅游？ 30

Exercises 练习 37

Read to widen your horizons 扩展阅读 40

Chicken soup for the student's soul 心灵鸡汤 42

Unit 4 Tourist destination image 旅游目的地形象 43

Text:Image and image management 目的地形象与管理 43

Exercises 练习 47

Read to widen your horizons 扩展阅读 49

Chicken soup for the student's soul 心灵鸡汤 51

Unit 5 Tourism and government 政府与旅游 52

Text:Why governments are involved in tourism 政府参与旅游的原因 52

Exercises 练习 58

Read to widen your horizons 扩展阅读 60

Chicken soup for the student's soul 心灵鸡汤 61

Unit 6 Tourism planning 旅游规划 62

Text:Approaches to tourism planning 旅游规划方略 62

Exercises 练习 74

Read to widen your horizons 扩展阅读 76

Chicken soup for the student's soul 心灵鸡汤 78

Unit 7 Communication in tourism settings 旅游中的信息交流 79

Text:Persuasive communication 有效的沟通 79

Exercises 练习 85

Read to widen your horizons 扩展阅读 87

Chicken soup for the student's soul 心灵鸡汤 89

Unit 8 Tourism development 旅游发展 90

Text:Cultural and heritage tourism 文化与遗产旅游 90

Exercises 练习 96

Read to widen your horizons 扩展阅读 98

Chicken soup for the student's soul 心灵鸡汤 100

Unit 9 Nature-based tourism 自然旅游 102

Text:Ecotourism 生态旅游 102

Exercises 练习 107

Read to widen your horizons 扩展阅读 109

Chicken soup for the student's soul 心灵鸡汤 111

Unit 10 Tourism and social changes 旅游与社会变迁 126

Text:The social impacts of tourism 旅游对社会的影响 126

Exercises 练习 135

Read to widen your horizons 扩展阅读 137

Chicken soup for the student's soul 心灵鸡汤 139

Unit 11 Tourism and culture 旅游与文化 140

Text:The cultural impacts of tourism 旅游对文化的影响 140

Exercises 练习 150

Read to widen your horizons 扩展阅读 152

Chicken soup for the student's soul 心灵鸡汤 154

Unit 12 Tourism and economy 旅游与经济 155

Text:The economic impacts of tourism 旅游对经济的影响 155

Exercises 练习 164

Read to widen your horizons 扩展阅读 166

Chicken soup for the student's soul 心灵鸡汤 168

Unit 13 Tourism and environment 旅游与环境 169

Text:The environmental impacts of tourism 旅游对环境的影响 169

Exercises 练习 176

Read to widen your horizons 扩展阅读 178

Chicken soup for the students's soul 心灵鸡汤 180

Unit 14 Human resources in tourism 旅游人力资源 181

Text:The tourism workplace 旅游工作环境 181

Exercises 练习 187

Read to widen your horizons 扩展阅读 189

Chicken soup for the student's soul 心灵鸡汤 191

Unit 15 Tourism suppliers 旅游供应商 193

Text:Tourist accommodation 旅游住宿 193

Exercises 练习 199

Read to widen your horizons 扩展阅读 201

Chicken soup for the student's soul 心灵鸡汤 203

Unit 16 Tourism in the future 未来的旅游 204

Text:The future directions of tourism 旅游业的未来发展方向 204

Exercises 练习 214

Read to widen your horizons 扩展阅读 216

Chicken soup for the student's soul 心灵鸡汤 218

Key to exercises 练习参考答案 219

Bibliography 参考文献 228