图书介绍
国际商务英语 理论与实务pdf电子书版本下载
- 邹勇著 著
- 出版社： 上海：上海财经大学出版社
- ISBN：7564201584
- 出版时间：2008
- 标注页数：273页
- 文件大小：33MB
- 文件页数：283页
- 主题词：国际贸易－英语－高等学校－教材
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图书目录
Chapter 1 Introduction to International Business 1
1.1 International Business 2
1.2 International Trade 3
1.3 International Settlements 6
Chapter 2 Business Negotiation 14
2.1 Overview of Negotiation 15
2.2 The Preparation of Business Negotiation 16
2.3 The Principles of Business Negotiation 20
2.4 General Procedure in Business Negotiation 22
Chapter 3 Establishment of Contract 32
3.1 Contract and Its Formation 33
3.2 The Structure of Contract 34
Chapter 4 Price Terms 51
4.1 International Trade Terms 52
4.2 Six Common Used Trade Terms 54
4.3 Other Trade Terms 59
Chapter 5 Bill of Exchange 69
5.1 Definition and Essentials 70
5.2 Parties and Acts 78
Chapter 6 Remittance and Collection 94
6.1 Remittance 95
6.2 Application of Remittance 100
6.3 Collection 102
6.4 Types of Collection and Procedures 104
6.5 Characteristics,Risks and Bank's Liabilities 111
6.6 Finance under Documentary Collection 114
Chapter 7 Letter of Credit 120
7.1 Letter of Credit 120
7.2 Types of L/C and Procedure 126
Chapter 8 Transportation ＆ Its Particulars 135
8.1 Three Parties 136
8.2 Types of Shipment 139
8.3 Basic Forms of Transport Document 149
Chapter 9 Writing Layout 169
9.1 The Layout of the Envelope 169
9.2 The Layout of the Letter 170
9.3 The Essential Elements of a Business Letter 172
Chapter 10 Business Letters 179
10.1 Establishing Business Relations 179
10.2 Inquiry Letter 180
10.3 Offers,Counter-offers and Declining Offers 181
10.4 Order and Order Acceptance 184
10.5 Complaints and Claims 186
Chapter 11 Advertisement 192
11.1 The Brief Introduction of Advertisement 193
11.2 The Elements of Advertisements and Leaflet Brochures 193
11.3 Sales Letters 198
Chapter 12 E-commerce 202
12.1 What is E-commerce 203
12.2 Retailing in E-commerce 205
12.3 E-banking 210
12.4 The Future of E-commerce in China 218
Chapter 13 Business Presentation 222
13.1 What is a Presentation 223
13.2 The Preparing Work of a Presentation 227
13.3 The Structure and Language of Business Presentation 231
13.4 Make a PowerPoint 239
Chapter 14 Meeting Preparation,Conduction and Attendance 245
14.1 Preparation 246
14.2 Conduction 250
14.3 Attendance 254
Chapter 15 Conference Information 258
15.1 Types of Meetings 258
15.2 Classified Conference Information 260
15.3 Available Conference Information Sources 270