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Unit 1

Text A Market 3

Reading Practice 3

Exercises 14

Text B Market Logistics 18

Reading Practice 18

Comprehension Check 29

Unit 2

Text A Retailing 35

Reading Practice 35

Exercises 46

Text B Retailing Strategy 49

Reading Practice 49

Comprehension Check 55

Unit 3

Text A Target Markets(Ⅰ) 63

Reading Practice 63

Exercises 71

Text B Target Markets(Ⅱ) 75

Reading Practice 75

Comprehension Check 85

Unit 4

Text A Financial Markets 91

Reading Practice 91

Exercises 99

Text B Financial Instruments 104

Reading Practice 104

Comprehension Check 109

Unit 5

Text A Frederick Winslow Taylor 115

Reading Practice 115

Exercises 121

Text B Father of Modern Management 124

Reading Practice 124

Comprehension Check 132

Unit 6

Text A Management 139

Reading Practice 139

Exercises 148

Text B The Principles of Management 152

Reading Practice 152

Comprehension Check 159

Unit 7

Text A A Blueprint for Change:Appreciative Inquiry 165

Reading Practice 165

Exercises 173

Text B A Management Communication Strategy for Change 176

Reading Practice 176

Comprehension Check 188

Unit 8

Text A Managing Knowlege for the Digital Firm 193

Reading Practice 193

Exercises 201

Text B Understanding Ethical and Social Issues Related to Systems 205

Reading Practice 205

Comprehension Check 212

Unit 9

Text A Human Resource Management 217

Reading Practice 217

Exercises 226

Text B Global Human Resource Management 229

Reading Practice 229

Comprehension Check 237

Unit 10

Text A Scouring the Planet for Brainiacs 243

Reading Practice 243

Exercises 250

Text B Six Big Career Mistakes and How to Avoid Them 254

Reading Practice 254

Comprehension Check 260

Unit 11

Text A Strategy and the New Economics of Information(Ⅰ) 267

Reading Practice 267

Exercises 275

Text B Technology Issues and Opportunities for Global Value Chains 278

Reading Practice 278

Comprehension Check 286

Unit 12

Text A Strategy and the New Economics of Information(Ⅱ) 291

Reading Practice 291

Exercises 302

Text B E-business and the Deconstruction of the Value Chain 305

Reading Practice 305

Comprehension Check 312

Appendix Ⅰ Key to the Exercises 315

Appendix Ⅱ Glossary 327

Appendix Ⅲ Phrases and Expressions 347