图书介绍
新剑桥商务英语 初级 学生用书pdf电子书版本下载
- （英）琼斯-麦克齐奥拉，怀特著 著
- 出版社： 北京：人民邮电出版社
- ISBN：9787115125514
- 出版时间：2004
- 标注页数：144页
- 文件大小：47MB
- 文件页数：148页
- 主题词：商务－英语－教材
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图书目录
Unit 1 People 4
1.1 Meeting people 4
1.2 Keeping the conversation going 6
1.3 Finding out about people 8
Unit 2 Talking about companies 10
2.1 Describing a company 10
2.2 Starting a business 12
2.3 Getting product information 14
Unit 3 Jobs 16
3.1 Company structure 16
3.2 Describing responsibilities 18
3.3 Leaving a message 20
Unit 4 Work and play 22
4.1 Inviting 22
4.2 Getting to know you 24
4.3 Market research 26
Unit 5 Revision and consolidation 28
Summary 30
Unit 6 Transportation 32
6.1 Describing infrastructure 32
6.2 Forms of transport 34
6.3 Dealing with an order 36
Unit 7 Imports and exports 38
7.1 Talking about industries 38
7.2 Talking about imports and exports 40
7.3 Made in America 42
Unit 8 Arrangements 44
8.1 Discussing an itinerary 44
8.2 Dealing with correspondence 46
8.3 Making and changing an appointment 48
Unit 9 Products and services 50
9.1 Services 50
9.2 Describing a product 52
9.3 Keeping the customer happy 54
Unit 10 Revision and consolidation 56
Summary 58
Unit 11 Marketing 60
11.1 Projecting an image 60
11.2 Choosing your media 62
11.3 Choosing a promotional product for your company 64
Unit 12 Statistics 66
12.1 Describing performance 66
12.2 Cause and effect 68
12.3 Presenting information 70
Unit 13 Money 72
13.1 Negotiating the price 72
13.2 Getting paid 74
13.3 Chasing payment 76
Unit 14 Socializing 78
14.1 Gift-giving 78
14.2 Planning a free day 80
14.3 Eating out 82
Unit 15 Revision and consolidation 84
Summary 86
Unit 16 Business culture and ethics 88
16.1 Corporate culture 88
16.2 Everyday dilemmas 90
16.3 A woman's place 92
Unit 17 Meetings 94
17.1 Greening the office 94
17.2 Reporting 96
17.3 Cutting costs 98
Unit 18 Processes 100
18.1 Talking about regulations 100
18.2 Describing a process 102
18.3 Company history 104
Unit 19 Conferences 106
19.1 Finding a location 106
19.2 Organizing the conference 108
19.3 Presenting your product 110
Unit 20 Revision and consolidation 112
Summary 114
Files 116
Tapescripts 125
Thanks and acknowledgements 135
附录：剑桥商务英语证书（BEC初级）考试说明 137