商务英语步步高 通过案例提高商务能力pdf电子书版本下载

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Step 1 I Want to Work in Bravo—Going to an Interview 1

Objectives 1

Part One:Brainstorming 2

Part Two:Cases for Solution 4

Part Three:Reading Widens Your Horizon 13

Part Four:Practice Makes Perfect 23

Part Five:Do You Know...? 31

Step 2 I've Got the Job—Working as a Secretary 33

Objectives 33

Part One:Brainstorming 34

Part Two:Cases for Solution 36

Part Three:Reading Widens Your Horizon 43

Part Four:Practice Makes Perfect 58

Part Five:Do You Know...? 65

Step 3 I Love Our Company—Working as an Advertiser 67

Objectives 67

Part One:Brainstorming 68

Part Two:Cases for Solution 71

Part Three:Reading Widens Your Horizon 78

Part Four:Practice Makes Perfect 93

Part Five:Do You Know...? 101

Step 4 I'm Proud of Our Products—Working as a Salesperson 103

Objectives 103

Part One:Brainstorming 104

Part Two:Cases for Solution 105

Part Three:Reading Widens Your Horizon 110

Part Four:Practice Makes Perfect 124

Part Five:Do You Know...? 133

Step 5 The Customer Is Number One—Working in the Customer Service Dept 135

Objectives 135

Part One:Brainstorming 136

Part Two:Cases for Solution 137

Part Three:Reading Widens Your Horizon 147

Part Four:Practice Makes Perfect 161

Part Five:Do You Know...? 169

Step 6 I Mean What I Say—Negotiations and Contracts 171

Objectives 171

Part One:Brainstorming 172

Part Two:Cases for Solution 174

Part Three:Reading Widens Your Horizon 181

Part Four:Practice Makes Perfect 197

Part Five:Do You Know...? 205

Step 7 Team Work Is the Key—Working in the Human Resource Dept 207

Objectives 207

Part One:Brainstorming 208

Part Two:Cases for Solution 209

Part Three:Reading Widens Your Horizon 224

Part Four:Practice Makes Perfect 238

Part Five:Do You Know...? 246

Step 8 I Love to Make Business Friends—Making Business Trips for Networking 247

Objectives 247

Part One:Brainstorming 248

Part Two:Cases for Solution 250

Part Three:Reading Widens Your Horizon 264

Part Four:Practice Makes Perfect 276

Part Five:Do You Know...? 281

Keys to Exercises 284