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Lesson 1

Text A　Airline Services(Ⅰ) 1

Text B　Rapid Technological Change 12

Lesson 2

Text A　Airline Services(Ⅱ) 26

Text B　High-Growth Airline Industry 34

Lesson 3

Text A　Telephone Reservations(Ⅰ) 47

Text B The Regulation of International Airline Services(Ⅰ) 60

Lesson 4

Text A　Telephone Reservations(Ⅱ) 71

Text B The Regulation of International Airline Services(Ⅱ) 79

Lesson 5

Text A　Telephone Calls for Information(Ⅰ) 87

Text B　The Structure of Airline Costs(Ⅰ) 100

Lesson 6

Text A　Telephone Calls for Information(Ⅱ) 107

Text B　The Structure of Airline Costs(Ⅱ) 117

Lesson 7

Text A　Ticketing and Fares(Ⅰ) 130

Text B　Effective Marketing Planning(Ⅰ) 138

Lesson 8

Text A　Ticketing and Fares(Ⅱ) 152

Text B　Effective Marketing Planning(Ⅱ) 161

Lesson 9

Text A　The Airport(Ⅰ) 170

Text B　Airport(Ⅰ) 181

Lesson 10

Text A　The Airport(Ⅱ) 192

Text B　Airport(Ⅱ) 204

Lesson 11

Text A　Baggage(Ⅰ) 215

Text B　Factors Affecting Passenger Demand 223

Lesson 12

Text A　Baggage(Ⅱ) 234

Text B Income and Price Elasticities of Demand 243

Lesson 13

Text A　The Departing and Arriving Passenger(Ⅰ) 252

Text B　Problems in Airline Scheduling(Ⅰ) 262

Lesson 14

Text A　The Departing and Arriving Passenger(Ⅱ) 272

Text B　Problems in Airline Scheduling(Ⅱ) 284

Lesson 15

Text A　Charter Flights(Ⅰ) 296

Text B　Problems in Airline Scheduling(Ⅲ) 306

Lesson 16

Text A　Charter Flights(Ⅱ) 316

Text B　The Economics of Passenger Charters 326

Lesson 17

Text A　Air Freight(Ⅰ) 338

Text B　The Demand for Air Freight Services 346

Lesson 18

Text A　Air Freight(Ⅱ) 358

Text B　Airline Pricing Policy—Freight 369

Key to Exercises 381