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UNIT 1 NEW ECONOMIC ERA 1

Text A World Economy in Past and Future Tense 1

Text B Data-Terminal Business and Media Business Conflict,So Bloomberg Must Find a New Outlet 6

Supplementary Reading 8 Surprising Traits of the World's Most Successful Entrepreneurs 11

UNIT 2 MODELING NEW BUSINESS 16

Text A How to Start a Seasonal Business 16

Text B Low-Cost Ways to Promote Your Business 20

Supplementary Reading That Thrift Store Salesman May Be a Former Government Official 27

UNIT 3 BUSINESS STORIES 32

Text A What Has Square Experienced before Coming into the Market？ 32

Text B This Guy Had a Great Year Betting against a Favorite Tool of Mom-and-Pop Investors 37

Supplementary Reading Twenty Years Ago,What It was Like to Work in Amazon 41

UNIT 4 MARKETING 46

Text A Why a Big Clothing Retailer Is Trying an Amazon Prime-Like Subscription？ 46

Text B Four Commercial Secrets of Disneyland 51

Supplementary Reading How to Create a Killer Brand？ 55

UNIT 5 GLOBALIZATION 59

Text A The Effect of Economic Globalization 59

Text B What France Thinks about Globalization 65

Supplementary Reading Job Insecurity and the Welfare State in a Globalized World 70

UNIT 6 GREEN ECONOMY 74

Text A Doing Well by Doing Good 74

Text B Laurent Fabius'Address to COP21 79

Supplementary Reading World Bank：The Way Climate Change Is Really Going to Hurt Us Is Through Water 84

UNIT 7 ECONOMIC MEASURES 88

Text A China's Stock Market Crash：Not the Crisis is Warning 88

Text B Why Wall Street Wants Five Years to Implement the Volcker Rule 93

Supplementary Reading What It's like to House-Hunt in Silicon Valley,the Nation's Priciest Market 97

UNIT 8 GENDER EQUALITY 102

Text A South Korea：Trying to Become a Tiger Once Again 102

Text B How Advancing Women's Equality Can Add $12 Trillion to Global Growth 107

Supplementary Reading Former Lehman CFO Looks Back on Life out of Balance 111

UNIT 9 VIEWS ON THE WTO 116

Text A The WTO Can Stimulate Economic Growth and Employment 116

Text B The Dark Side of the WTO 121

Supplementary Reading DDG Brauner Urges Trade Community to Build on COP21 Momentum and Support Climate Action 127

UNIT 10 GOVERNMENT AND BUSINESS 131

Text A The Jobs Crisis Is Coming,Whatever Governments Do 131

Text B Emerging Market Rout Highlights China Caution on Currency Reform 135

Supplementary Reading An Interview with Satya Nadella by Fortune 140

UNIT 11 NEW TECHNOLOGY 146

Text A Eye in the Sky Camera Computes Your Emotions 146

Text B As Self-driving Cars Come to More States,Regulators Take a Back Seat 151

Supplementary Reading “I Feel Sick,Give Me the Bucket”：What 25 Hours in Virtual Reality Feels Like 157

UNIT 12 DISPUTABLE BONUS 160

Text A Profits are Down at Exxon Mobil,But Don't Cry for CEO Rex Tillerson 160

Text B 7 Years after Lehman Failed,This Trader Still Wants His $83 Million Bonus 166

Supplementary Reading Yahoo's Marissa Mayer Could Get $55 Million in Severance Pay 173

参考答案 176