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Unit 1 History of Art and Design 1

Lesson 1 The Origin of Design 3

Lesson 2 Integration of Design 7

Lesson 3 Michelangelo 11

Lesson 4 Annie Leibovitz Biography 17

Unit 2 Definition of Design 23

Lesson 5 RE-DESIGN：Daily Products of the 21st Century 25

Lesson 6 What Is User-centered Design and Why Do We Need It？ 31

Lesson 7 Evidence-based Design 38

Lesson 8 Screen Designs in Context 42

Unit 3 Design Principles 47

Lesson 9 Comparison and Consistency 49

Lesson 10 The Eight Golden Rules of Interface Design 55

Lesson 11 Billboard Design 101 58

Lesson 12 Typographic Principles for Packaging Design 62

Unit 4 Design Psychology 69

Lesson 13 Hierarchy of Needs 71

Lesson 14 Emotional Design：People and Things 74

Lesson 15 Ten Psychological Principles to Design with 81

Lesson 16 Metaphorically Speaking 93

Unit 5 Design Management and Strategy 99

Lesson 17 Manufacturing，Design，and Innovation 101

Lesson 18 Meeting Business Challenges 108

Lesson 19 The Third Dimension：The Sheer Cliff of Value 115

Lesson 20 Introduction to Brand Strategy：7 Essentials for a Strong Company Brand 124

Unit 6 Design Research 133

Lesson 21 Brainstorming Graphic Organizers 135

Lesson 22 Card Sorting 139

Lesson 23 Evaluative Research 142

Lesson 24 Usability Metrics 145

Unit 7 Materials and Techniques of Design 149

Lesson 25 Ten Tips for Sustainable Package Design 151

Lesson 26 What Is Wearable Tech？Everything You Need to Know Explained 160

Lesson 27 What Is 3D Printing？ 168

Lesson 28 Eyetracking 175

Unit 8 Design Focus 179

Lesson 29 Big Data Visualization：Turning Big Data into Big Insights 181

Lesson 30 Natural User Inteffaces 189

Lesson 31 Designing Memorable Experiences 197

Lesson 32 What Is Design for Services？ 204

Unit 9 Case Studies in Innovation 213

Lesson 33 Amazon.com 215

Lesson 34 High Line 221

Lesson 35 Learning More About Creativity and Innovation from LEGO 226

Lesson 36 Design at Yahoo！ 234

Unit 10 Designers and Their Works 243

Lesson 37 STUDIO 101—WK Interact 245

Lesson 38 Tom Otterness'Life Underground 251

Lesson 39 Bill Verplank—Designing Interactions 256

Lesson 40 Project Praxis：The Power of Branding—CCTV“Ink” 264

Unit 11 Education and Career 269

Lesson 41 Western Education Systems 271

Lesson 42 Environmental Design：Pollution，Crowding and Ecology 276

Lesson 43 How to Be a Graphic Designer？ 281

Lesson 44 Setting Up a Studio，Individually or Collectively？ 287

Unit 12 Trends and Perspectives 295

Lesson 45 The Future of Advertising 297

Lesson 46 Challenges of Electric Vehicle Design 303

Lesson 47 Ten Plagues of the Information Age 309

Lesson 48 Paper Beats Plastic？How to Rethink Environmental Folklore 316

词汇表 329